[Photo] Grandeur Unleashed, Bilibili World 'Three Kingdoms: Mojeongcheonha' Booth

[포토] 웅장함 물씬, 빌리빌리 월드 삼국: 모정천하 부스

gamemeca • Lee Woo Min 게임메카 이우민 기자 2025.07.13 09:27 UTC+9

AI Summary

Bilibili's Three Kingdoms: Mojeongcheonha arrives in Korea. The game secured a strong Chinese player base after a successful 2024 launch. I caught a glimpse of the game's immersive aesthetic at Bilibili World 2025.

'Three Kingdoms: Mojeongcheonha', a mobile strategy game based on the Three Kingdoms era developed by Chinese company Bilibili Games, has garnered significant attention from local users, maintaining a spot in the top 10 on the Apple App Store for 100 days following its 2024 launch in China. Having cultivated a dedicated core player base that remains active today, the publisher is now looking to build on that momentum as they prepare to launch the title in the domestic market soon.

I visited the 'Three Kingdoms: Mojeongcheonha' booth at Bilibili World 2025 in Shanghai to get a firsthand look at the game's atmosphere.

▲ The 'Three Kingdoms: Mojeongcheonha' booth featuring a massive Guan Yu statue (Photo: Gamemeca)

▲ The imposing presence is felt just by looking at it (Photo: Gamemeca)

▲ To the left and right, illustrations of the six classes found in the game are on display (Photo: Gamemeca)

▲ Cosplay promotional models were greeting visitors at the center of the booth (Photo: Gamemeca)

▲ At the back of the booth, which is soaked in a Three Kingdoms aesthetic (Photo: Gamemeca)

▲ A map of the continent that serves as the game's setting is showcased (Photo: Gamemeca)

▲ A palace model that lets you get a feel for the game's backdrop (Photo: Gamemeca)

▲ Various events are also prepared for players visiting the booth (Photo: Gamemeca)

삼국: 모정천하는 중국 게임사 빌리빌리게임즈에서 만든 삼국지 소재 모바일 전략게임으로, 2024년 중국 출시 후 100일 간 애플 앱스토어 매출 순위 10위 권을 기록하는 등 현지 유저들의 많은 관심을 받았다. 이를 기반으로 탄탄한 코어 유저층을 형성해 아직까지 많은 유저들이 즐기고 있는데, 이러한 흐름을 이어가기 위해 조만간 국내 서비스도 시작할 예정이다.

중국 상하이에서 열린 빌리빌리 월드 2025에 마련된 삼국: 모정천하 부스를 방문해, 게임 분위기를 간접적으로나마 미리 체험해봤다.