Rust Celebrates 12th Anniversary with 10% DAU Increase and 3.6 Million Console Sales
12주년 러스트, DAU 10% 증가·콘솔판 360만 장 돌파
2025.12.14 19:05 UTC+9
AI Summary
Rust celebrates its 12th anniversary with a record-breaking year. The 2025 update and console launches significantly boosted player counts. You can grab the game at half price until December 19th.

A commemorative video has dropped, packing in a wealth of stats for 'Rust', which first hit the scene back on 12 December 2013.
Facepunch marked the 12-year milestone on the 12th by releasing a highlight reel summarising the seismic shifts of 2025. The clip stitches together Rust’s core gameplay loop with player-driven milestones, offering a proper look at the fresh content introduced throughout the year.


The 2025 update cycle kicked off with version 2.0, introducing a new map, overhauled transport, and fresh loot. Come February, the game pivoted to a more primitive, siege-focused meta; the addition of medieval weaponry like catapults, ballistas, siege towers, and battering rams completely transformed how players approach base raiding and defence.
Throw in the new wire-snapping features and command blocks, and you have a recipe that actually keeps new players around. The push to broaden the user base hit high gear on 26 June with the launch on PS5 and Xbox Series X/S. It worked, too—DAU jumped by over 10% year-on-year, with total accumulated player time now smashing through the 700 million-hour mark.


On the darker side of the stats, the ban hammer struck 338,000 accounts, while console sales climbed to approximately 3.6 million units. Creators haven't been left out either; 28,000 Workshop items were added, netting those creators a tidy sum of roughly $32 million (approx. 47.28 billion KRW).
To celebrate the 12th anniversary, Rust is currently running a 50% discount until the 19th.

2013년 12월 12일 출시한 '러스트'의 다양한 정보를 담은 12주년 기념 영상이 공개됐다.
페이스펀치는 지난 12일, 러스트 서비스 12주년을 맞아 2025년 한 해 동안의 변화를 집약한 기념 영상을 공개했다. 영상은 러스트의 게임성과 유저들의 기록을 한 곳에 모아둔 구성을 취했으며, 2025년 출시된 여러 신규 콘텐츠도 함께 담겼다.


2025년 업데이트의 핵심은 2.0을 통한 신규 맵, 교통수단, 신규 아이템 등으로 시작됐다. 2월에는 냉병기를 포함한 원시 시대 및 공성 업데이트로 주목을 받았다. 투석기, 발리스타, 공성탑, 배터링 램 등 중세풍 공성 무기가 추가되며 기지 공격과 방어의 양상이 크게 확장됐다.
함께 전선 스내핑 기능, 커맨드 블록 도입 등으로 편의성을 개선했으며, 이런 요소들이 조합되며 신규 유저들의 유입이 늘어났다. 지난 6월 26일에는 PS5 및 Xbox 시리즈 X/S 콘솔판을 출시하면서 유저 확보에 박차를 가했다. 이 결과 전년 대비 DAU가 10% 이상 증가했으며, 유저들의 누적 플레이 시간은 7억 시간을 돌파했다.


더불어 유저 밴 수는 33만 8,000건에 달했으며, 콘솔 판매량은 360만 가량을 달성했다. 워크샵 아이템도 2만 8,000여 개가 추가됐으며, 이를 통한 제작자들의 수익은 약 3,200만 달러(한화 약 472억 8,000만 원)에 달하는 것이 발표됐다.
한편, 러스트는 12주년을 맞아 19일까지 50% 할인을 실시한다.
This news was translated by AI.
I am dedicated to games and writing. viina@gamemeca.com
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