SOOP kicked off the 2026 new year by rolling up their sleeves for a briquette distribution charity drive.

SOOP announced that on January 16, a troupe of comedians, streamers, and company staff took part in a briquette delivery initiative. It has become a yearly tradition for the platform to visit households reliant on coal briquettes during the bitter winter months to lend a helping hand.

Partnering with the 'Warm Korean Peninsula Briquette Sharing Movement,' the team headed to the areas near Namtaeryeong Station in Seocho-gu to deliver a total of 1,200 briquettes. Despite the freezing temperatures, the participants braved the cold, working in teams to transport the fuel to residents in need.

This year saw a lively turnout, bolstered by the presence of comedians currently producing content on the SOOP platform. Comedians including Lee Gwang-seop, Park Sung-ho, Lee Won-gu, Yoon Hyung-bin, and Kim Sung-won were on-site, alongside streamers such as Kim Sun-ji, Juna, and Rogida who frequently collaborate on content with them.

Park Sung-ho, a comedian involved in the event, shared his thoughts: "It was deeply meaningful to take part in such a worthwhile cause with SOOP. Being able to join forces with the streamers and staff I usually collaborate with for content made this an even more special experience."

Lee Se-min, head of SOOP's Social Content Business Division, commented: "We are delighted to bring a little warmth to the local community through this new year's briquette drive. We intend to continue expanding our social contribution campaigns, inviting both our streamers and users to engage in various social and environmental initiatives."

Beyond this briquette drive, SOOP has been consistently engaged in various corporate social responsibility activities, such as tree planting on Arbor Day and environmental cleanup efforts at Namhansanseong. Outside of official events, individual streamers are also frequently seen leading their own charitable efforts and donations through their content.