NHN is gearing up for the Q1 2026 launch of its collectible action RPG, Abyssidia, by hitting the streets with an aggressive outdoor marketing campaign.

The company has plastered large-scale outdoor ads across Gangnam and Hongdae, while also decking out local buses in full Abyssidia livery. These bus wraps feature key characters like Kaliaserin, Ruby, and Lapis, designed to bring a slice of the game's aesthetic to the urban sprawl. Having first unveiled the title at AGF 2025 late last year, NHN is now leaning heavily into the character-driven appeal that defines the subculture genre.

Abyssidia is a collectible RPG centred on the journey of 'Harmonizers'—special beings tasked with purging the 'Abyss Slits' that threaten to corrupt the world. The gameplay promises a flashy combat system where four characters fight simultaneously, alongside intimate 'meal date' features and a fully voiced narrative designed to keep you immersed.

An NHN spokesperson noted, "We’ve put together this unique marketing push to bring the game’s charm closer to fans eagerly awaiting the launch," adding that they are spending the remaining time polishing the experience to ensure it hits the mark for subculture enthusiasts.

Pre-registration is currently live via the official website, Google Play, and the Apple App Store. Early birds will be rewarded with the SR character Elena, along with in-game currency like Est, Mana Rings, and EXP potions. If you sign up through Kakao Games, you might even snag a limited-run Abyssidia action emoji set on a first-come, first-served basis. You can find more details on their official website.