Netmarble’s content marketing subsidiary, MNB, has rolled out two fresh pieces of content for its 'Koongya Restaurants' brand.

It is a move designed to bolster engagement with the fanbase, timed to celebrate the character birthday of 'Riceball Koongya'. They’ve launched an official account on the fan-interaction platform Bubble, allowing Riceball Koongya to share daily musings and emotions directly to fans via 1-on-1 messages.

To mark the occasion, they are running a giveaway for a '30-day Bubble subscription' for fans who follow both the Koongya Restaurants and Bubble official Instagram accounts and leave their thoughts. MNB plans to continue expanding its communication channels for domestic and international fans.

Alongside this, they’ve released a new YouTube animation dubbed 'Koongya Office'. It’s an omnibus-style series set within an office, casting Riceball Koongya as a fresh-faced rookie navigating the daily grind and tribulations of corporate life. It’s a departure from their usual one-off memes or short-form clips, with MNB planning to build a deeper, more cohesive narrative world for the 'Koongya Restaurants' universe.

Koongya Restaurants is an intellectual property managed by MNB, serving as a spin-off brand for the Koongya characters. It focuses on the stories of Koongya living in modern society. Since its debut on Instagram in 2022, it has managed to rack up an impressive following of approximately 167,000 fans.