Netmarble's content marketing subsidiary, MNB, has released its 10th Kakao emoticon set, 'The Real Life of Onion Koongya'. This latest iteration centers on the Onion Koongya protagonist, leaning into the 'mad office worker' persona that modern professionals can relate to. The collection features 32 distinct designs and is available now on the Kakao Emoticon Shop.

Koongya Restaurants emoticons have consistently enjoyed popularity. The 9th release, 'The Fake Life of Rice Ball Koongya', which debuted last August, reached 9th place in the overall popularity rankings and 3rd place among the 30-something demographic. Each new series of Koongya Restaurants emoticons has consistently ranked at the top of the popularity charts.

To mark the launch, MNB is running a giveaway event. Users who follow the official Koongya Restaurants Instagram account and leave a comment sharing their expectations for the new set will be entered into a raffle to win the new 'Onion Koongya Talking Doll' merchandise.

Koongya Restaurants is an intellectual property (IP) project managed by MNB, serving as a spin-off from the Koongya brand. Since its debut on Instagram in 2022, it has captured the unfiltered stories of Koongyas living in modern society. It has now cemented its status as a representative IP for the MZ generation, boasting a following of 167,000 users.

MNB is Netmarble's content marketing subsidiary, providing integrated communication solutions and IP-driven business strategies. Recently, the company has been expanding its gamification-based consulting, which incorporates game elements into non-gaming services, and strengthening campaign services that cultivate fanbases around branded mascots.