Kakao Games has inked a sponsorship deal with the international children's rights NGO, Save the Children, to operate the 'Visiting Friends Game Land' project.

On March 31, at the Save the Children headquarters in Mapo-gu, Seoul, they formalized a 150 million KRW sponsorship for this flagship CSR initiative. Marking their second consecutive year of partnership, the two organizations are strengthening their collaborative foundation.

By combining Kakao Games' track record of spreading social value through play with Save the Children's expertise in championing child welfare, they plan to enhance the content offered within the 'Visiting Friends Game Land'.

Through this agreement, Kakao Games is strengthening the program to ensure that anyone, regardless of disability, age, or physical condition, can partake in the joy of gaming. The setup includes the 'Kakao Games Zone' featuring 4D VR experiences, alongside dedicated zones for disability awareness and IT education.

They are expanding the campaign's reach by visiting children's hospitals, game festivals, and local community events to provide gaming experiences to more people. The goal is to highlight the positive impact of gaming, covering everything from career guidance for youths to promoting healthy gaming habits and IT literacy.

The 'Visiting Friends Game Land' has been a staple of Kakao Games’ CSR efforts since 2019, aimed at providing gaming experiences and joy to children and adolescents with limited access to gaming culture. Last year, their nine-part collaboration with Save the Children successfully rolled out content focused on children's rights and disability awareness.

A spokesperson for Kakao Games remarked, "We are deeply pleased to enhance the professionalism and quality of 'Visiting Friends Game Land' through our continued partnership with Save the Children. We are committed to expanding our reach and content so that even more people can experience the value and fun of this campaign."