The Moon Entertainment and the Korea Mobile Game Association have officially signed a Memorandum of Understanding (MOU) to revitalize subculture-based content and expand the role of gaming in public culture.

The Moon Entertainment is a company that develops various cultural content businesses, including performances, exhibitions, and festivals, based on its operation of the Oil Tank Culture Park. Recently, it has been expanding its business scope into the subculture scene and is working to build a fandom-centric content platform. It possesses strengths in providing complex cultural experiences that combine gaming, music, cosplay, and animation based on its space-based content planning capabilities.

The Korea Mobile Game Association is a non-profit organization under the Ministry of Culture, Sports and Tourism, representing the largest collective of over 1,200 small and medium-sized indie game developers in Korea. It supports the sustainable growth of developers through field-oriented support projects and network building.

This agreement was initiated to create an ecosystem that connects creators, developers, and users centered on subculture content such as games, animation, characters, and music, and to strengthen the competitiveness of the domestic content industry. It is particularly significant in expanding game and digital content into the cultural sphere and broadening the intersection between industry and culture through space-based experiential content.

Through this agreement, the two parties plan to cooperate in creating a subculture-based content ecosystem by jointly promoting exhibitions, events, and experiential content using the Oil Tank Culture Park, and by supporting the offline expansion of indie and small to medium-sized game developers.

A representative from The Moon Entertainment stated, "The Oil Tank Culture Park is a unique venue that reinterprets industrial heritage as a cultural space, and it can create new cultural value when combined with subculture content," adding, "Through our cooperation with the Korea Mobile Game Association, we will build a sustainable subculture ecosystem where creators and fans can grow together."

Hwang Sung-ik, Chairman of the Korea Mobile Game Association, said, "The game industry is recently strengthening its global competitiveness through integration with subculture, which is becoming a new opportunity, especially for indie and small to medium-sized developers," and added, "Through this agreement, we will establish a foundation for our member companies to communicate directly with users in offline spaces and experiment with the potential for content expansion."