Kim: It’s true that in the past, we mostly held pop-ups in places where gamers already congregate. So, for our existing players, experiencing an event in a high-end cultural space like this will be a fresh surprise. I hope people enjoy the visual elements—like the arena floors or the giant Pengu statue—naturally. I hope this opportunity helps those who didn't know the game to discover TFT for the first time.

Jackson: A show match featuring the world’s highest-tier pros is a rare opportunity. We hope you look forward to it.

Kim: The Hyundai is a landmark and a very important venue for the department store itself. We’ve been discussing this for quite a long time, starting at the end of last year. Fortunately, the Hyundai Department Store team was very cooperative, and there are many people internally who enjoy games, so the conversation flowed smoothly. We are very grateful that they allowed us such a comfortable space that fits our theme perfectly.

Jung: We provided ample time for as many users as possible to experience it, but we are grateful for the overwhelming interest that exceeded our expectations. For those disappointed by the booking closures, we are consulting with The Hyundai to allow for some on-site registrations. Given the heat, we are doing our best to ensure the comfort of all visitors.

Jung: While the performances by Beatpella House and QWER are fantastic, I personally highly recommend the Artist Zone and the fan art exhibition space. We held a fan art contest for users in July before the event, and we have displayed everything from the grand prize winner to other notable entries. We are also planning to sell fan-made merchandise from artists who love TFT, so please feel free to browse and pick up some lovely items.

Brennan: During development, the global team does its best to listen to the opinions of users in every region. The Korean community is exceptionally active, so building consensus here is crucial. When developing new sets, we strive to actively reflect local feedback to ensure we meet the expectations of Korean players.

Jung: We actually aggregate various opinions from the Korean community and influencers to pass them quickly to the dev team. We also deeply consider the tastes of Korean users in terms of in-game items. The recent portal shaped like pork belly, inspired by K-pop and barbecue culture, is a prime example. We will continue to repay your healthy feedback with high-quality content.

Jackson: This is a significant topic that we are putting a lot of effort into internally. We are extending the test server period to focus on polishing and stabilizing all content to the level we desire. We will keep communicating and sharing the transition process and specific timeline through our global and Korean official social media and YouTube channels.

Brennan: It is difficult to provide a precise recovery date at this moment. However, the development team is working hard to resolve this issue, and we definitely plan to restore all functionality sequentially. As someone who uses Mac OS regularly, I deeply empathize with the importance of this matter and will put a lot of effort into restoring support.

Kim: That is a very fun idea. While nothing has been decided or planned specifically, it is one of my personal bucket list items. If TFT esports in Korea continues to grow and receives steady love from fans, I sincerely hope that the day comes when such a large-scale dedicated space is permitted.

Jackson: It is a new and honorable experience to visit Korea for the first time. I am happy to be with the Korean community and thank you for your great interest.

Brennan: Korea is a truly special country with an enormous TFT community. I am very happy to meet the players in person and be part of such a meaningful occasion. Thank you sincerely for all the support you have shown so far, and I ask for your continued affection.

Kim: It has already been seven years since TFT was released. Thanks to the love and valuable feedback from players, the game has been able to grow this much. I would like to take this opportunity to thank the players, as well as the staff who prepared this pop-up.

Jung: This pop-up store is a space planned by many staff members who worked hard to turn imagination into reality. I hope everyone who visits enjoys a wonderful experience, and please show lots of love for Set 18, which will be released at the end of August.