Look, let's be honest—Riot Games has announced on October 22 that they are teaming up with a bunch of brands to celebrate the upcoming League of Legends 2026 World Championship and the glorious comeback of the virtual artist group K/DA.

In what the publisher calls a massive crossover, you can expect food, fashion, and lifestyle goodies from partners like Lotte Department Store, Uniqlo, 7-Eleven, Olive Young, IAB Studio, and Photoism, alongside physical pop-up stores. The idea here is simple: immerse yourself in League of Legends right through your everyday routine via K/DA-themed merch, tunes, and esports magic.

Over on the food and lifestyle front, Korea Seven's 7-Eleven is rolling out seven special Pepero Day collaboration items. Starting from late October, you will find two types of Pepero sets decorated with K/DA designs, plus five merchandise packages. The Pepero sets come in 3-pack and 5-pack variants, with the 5-pack hiding a random K/DA photocards inside. Meanwhile, the merch packages bundle Pepero with either an acrylic 3D keychain, a desk mat, a backrest cushion, a wrist rest, or a phone charging stand.

For the fashion crowd, Uniqlo and IAB Studio are stepping up with K/DA-themed gear. Starting October 23, Uniqlo is offering a customisation service called UTme! at its Lotte World Mall and Myeongdong branches, letting customers slap K/DA design stamps onto t-shirts and tote bags using in-store iPads. IAB Studio, on the other hand, is dropping a capsule collection capturing the raw energy of K/DA's new track FIRESTARTER and each member's distinct vibe. You can grab this collection offline at the Trendpot by Olive Young N Seongsu pop-up or online via Worksout.

Not stopping there, Photoism is launching special K/DA photo frames featuring Ahri, Akali, Evelynn, Kai'Sa, and a group frame starting November 1. If you fancy official gear, the online and offline Riot Stores are stocked with brand new items. Expect collaborations with global partners like figurine and plushie specialists Youtooz and Tokidoki, alongside Riot Games' own line of K/DA-themed apparel.

If you prefer touching grass, Lotte Department Store and Olive Young are joining forces to run the 'Riot Games Music & Worlds 26 Pop-Up Store' (hereafter Music & Worlds). This pop-up celebrates both the virtual champions and the 2026 World Championship. The Jamsil Lotte World Mall doors open from October 23 to November 1, followed by the Trendpot by Olive Young N Seongsu run from October 29 to November 8.

You can check out all the nitty-gritty details regarding these brand collabs and pop-ups over on Riot Games' official social media channels.