The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency (KOCCA) will host the '2025 K-EXPO UAE: All about K-style' (hereinafter K-EXPO) at the Global Village in Dubai, United Arab Emirates, from November 15 to 18.

K-EXPO is a comprehensive exhibition showcasing various Hallyu industries, including music, drama, games, webtoons, food, cosmetics, and tourism. Following events in Toronto, Canada, in August and Madrid, Spain, in September, this third iteration will be held in Dubai, a key hub for cultural exchange in the Middle East.

Hosted by the Ministry and organized by KOCCA, the event involves 6 government ministries, 12 affiliated organizations, and 226 domestic companies. Regarding the gaming sector, a consumer goods experience zone featuring scenes from Krafton's 'inZOI' will be operated.

Furthermore, B2B export consultations will be held at Hall 8 of the Dubai World Trade Centre (DWTC) on November 17 and 18. Numerous domestic companies specializing in animation, games, broadcasting, and character IP will meet with local buyers and partners from the Middle East and North Africa (MENA) region. The event aims to build long-term partnerships through contract signings, MOUs, and presentations.

The venue, Global Village, is a premier cultural and tourism landmark in Dubai. It attracts millions of visitors annually and operates over 30 national pavilions.

Dubai is a city with active Hallyu consumption, and Global Village serves as a quintessential cultural and tourism landmark, attracting millions of visitors each year across its 30-plus national pavilions.

Yoo Hyun-seok, Acting President of KOCCA, stated, "K-EXPO is significant in establishing a new platform for cooperation that bridges the cultures and industries of both nations, based on the partnership between Korea and the UAE." He added, "By blending content with cosmetics, food, and tourism, we aim to present a successful case of fused Hallyu that secures industrial trust, moving beyond mere fandom culture."