Krafton has announced that 'PUBG: BATTLEGROUNDS' and 'PUBG Mobile' are collaborating with the fashion brand Balenciaga. This marks the first collaboration between the PUBG IP franchise and a luxury fashion brand. The collaboration includes in-game items, a physical collection, and global esports awards. The limited collection will be available at Balenciaga flagship stores and their official online shop.

Through this partnership, 'PUBG Mobile' will feature in-game sets and items inspired by Balenciaga’s Winter 2025 collection. Key items include the 'Couture Armor Set,' a reinterpretation of Balenciaga’s 3D-printed couture pieces. Other items include the 'Winter 25 Corset Hoodie Set,' 'Winter 25 Pink Puffer Set,' and 'Winter 25 Standard Set.'

Additional items include Invisible Rectangle sunglasses, a Faux Fur helmet, Balenciaga backpacks, parachutes, avatars, and graffiti tags. All items can be upgraded up to three levels. Players can enjoy a new fashion-themed gameplay experience on the Balenciaga-themed 'World of Wonder' map from November 14 to December 14.

Content tailored for the 'PUBG: BATTLEGROUNDS (PC/Console)' brand will also be introduced. In-game items and events that combine Balenciaga’s design aesthetic with the iconic identity of 'PUBG: BATTLEGROUNDS' will be added in phases. Detailed update schedules will be announced later through official channels.

The limited collection will be released through Balenciaga flagship stores and official online shops in Australia, Saudi Arabia, Singapore, South Korea, Thailand, the UAE, and the USA. The collection, consisting of T-shirts, caps, and bag charms, features the 'PUBG: BATTLEGROUNDS', 'PUBG Mobile', Balenciaga, and sports spiral logos in a dark yellow color. Additionally, the winning teams of the 'PUBG Global Championship (PGC 2025)' and 'PUBG Mobile Global Championship (PMGC 2025)', held in Bangkok from December 12 to 14, will be awarded a special co-branded bomber jacket by Balenciaga.

The 'Balenciaga x PUBG x PUBG Mobile' collaboration runs until December 14, and further details can be found on the official website and Naver Cafe.