Shift Up has stepped up to support local vulnerable populations by donating blankets valued at 5 million won.

This initiative is part of the 2026 Hope Ondol Warm Winter Campaign, a joint effort by the Seoul Metropolitan Government and the Community Chest of Korea, aiming to provide a little extra comfort to struggling families during the biting cold.

Shift Up has been quite active in supporting the local Seocho-gu community where their headquarters reside. They previously treated local seniors to samgyetang for Boknal last year and handed out meat sets for Chuseok to those in need.

A representative from Shift Up remarked, "We joined this campaign hoping to provide a small bit of warmth to our neighbors facing a chilly winter," adding that they remain committed to fulfilling their social responsibilities through continued charitable activities.

Shift Up has been keeping busy with various social contributions, from international disaster relief to nurturing future talent. Back in 2023, they donated a total of 230 million won to the Korean Red Cross for Türkiye earthquake relief, which included 100,000 dollars from the company and 100 million won from CEO Kim Hyung-tae's own pocket. In 2024, their staff rolled up their sleeves for a 'Coal Briquette Sharing' volunteer project, and they continue to invest in future talent through funds like the POSTECH IT Convergence Engineering scholarship.

Shift Up is currently developing the sequel to Stellar Blade and a new IP titled 'Project Spirit'. Through these, the company plans to strengthen its competitiveness as a global game developer spanning various platforms including console, PC, and mobile.