DoubleUGames announced on the 10th that its casual game, 'Merge Studio', has surpassed 38 million cumulative downloads globally.

As of January this year, Merge Studio recorded 38 million cumulative global downloads. This is an increase of 10 million in approximately 13 months, up from 28 million in December 2024. Since its launch in 2022, the game has achieved a cumulative revenue of approximately 57.78 million USD (approx. 78.864 billion KRW), continuously contributing to the growth of DoubleUGames' revenue.

Merge Studio has received a positive response from female players worldwide by introducing unique content that combines the casual merge genre with makeover elements. Its core competitiveness is attributed to various beauty content, including makeup, fashion styling, and hair design, as well as gameplay utilizing hundreds of items. On December 27, 2024, it was selected as the 'Game of the Day' on the Korean Apple App Store.

DoubleUGames acquired Paxy Games, the Turkish casual game developer behind Merge Studio, in December 2024. While Merge Studio was the primary revenue source for Paxy Games at the time of the acquisition, the studio is currently expanding its portfolio by successfully launching AI-based new titles such as 'Wiggle Escape' and 'Tap Shift' through its AI Lab. A DoubleUGames representative stated, "Merge Studio continues to demonstrate persistent competitiveness in the casual game market, and we expect Paxy Games to contribute significantly to DoubleUGames' external growth and development capabilities with various hits in 2026."