Kim Tae-heon (Ring Games Business Division Head): First and foremost, it is the unique gameplay. The development team drew inspiration from titles like 'Final Fantasy VII,' 'Tales of Arise,' and 'Granblue Fantasy: Relink.' We’ve reinterpreted the thrill of those experiences into our own systems: building combos with charming companions and swapping characters in real-time to dismantle bosses.

Secondly, it is the story and character depth. Early in development, we collaborated with NHN to completely overhaul the narrative. Working with Japanese scenario specialists, we crafted a unique world and aimed for characters that feel both familiar and uniquely our own.

Jung Joong-jae (NHN Business Division Head): Let’s be honest: competing with the sheer capital, volume, and polish of Chinese developers is a steep climb. To survive, we focused entirely on one thing: 'Is it fun?' and 'Does this character and story resonate?'

We first showcased Abyssdia at the AGF event last December. The response was encouraging; we saw high booth revisitation rates and positive feedback. Since opening pre-registrations on February 4th, the interest has been rapid. Our goal is to maintain that trust as we launch.

Jung Joong-jae (NHN Business Division Head): NHN has been successful with IP-linked titles that have enjoyed long-term service in Japan, such as '#COMPASS.' For 'Abyssdia,' the core strategy is simply 'fun.' Rather than banking on the 'subculture' label or jumping straight to IP expansion, we’ve rigorously tested whether the game itself hits the mark. We intend to compete on the inherent quality of the gameplay.

Kim Won-joo (Ring Games PD): It's more engaging than complex. There is a distinct joy in setting up a team and responding to enemy gimmicks in real-time. It isn't daunting; we designed the early game to ease players in, while higher-level play offers a sense of accomplishment. To reduce the burden, the non-active characters are controlled by AI that can actually dodge better than most players. We will keep refining this so it never feels overwhelming.

Jung Joong-jae (NHN Business Division Head): The fatigue is lower than you might expect. Since three characters are automated, the player only needs to focus on cooldown management and specific mechanics.

Kim Tae-heon (Ring Games Business Division Head): We prepared two solutions. First, we are launching a PC client simultaneously to mitigate mobile fatigue. Second, we added a 'Sweep' (skip) function for repetitive daily tasks, and kept core manual content under three minutes per session, ensuring you get the essential fun without the grind.

Kim Won-joo (Ring Games PD): We wanted to move beyond simple affinity bars and capture a sense of everyday happiness. The joy comes from seeing the reaction when you treat a character to their favorite meal. We poured a lot of work into the animations, facial expressions, and voice lines to create a multi-layered connection.

Kim Won-joo (Ring Games PD): We collaborated with NHN and Japanese writers. We aren't aiming for a world-ending epic, but a story you can comfortably enjoy. As for Korean food, it’s certainly possible if it fits the character's personality.

Jung Joong-jae (NHN Business Division Head): To add to that, many modern games are overly serious and demand intense study of the lore. We’re going for a lighter, brighter tone with a bit of classic 'heroic humor' that lets players smile rather than stress.

Jung Joong-jae (NHN Business Division Head): In Japan, we leveraged Utaites and VTubers because they are part of the lifestyle there. In Korea, 'trust' is the priority. We plan to increase the frequency of live streams where our developers communicate directly with the community to build a solid relationship.

Jung Joong-jae (NHN Business Division Head): The character design, OST, and VTuber operations were well-received. However, initial server instability and bugs were a regret. For the global and Korean launch, we have prioritized stability above all else to ensure those issues don't repeat.

Jung Joong-jae (NHN Business Division Head): The Japanese metrics are trending upward. While the user count isn't at initial launch peaks, the loyalty metrics are rising, which gives us confidence. Globally, we are prioritizing Korea and looking closely at Taiwan, where there is a high affinity for subculture genres.

Jung Joong-jae (NHN Business Division Head): Thanks to the 'Sweep' function, dailies take about 10 minutes. You only need to log in three times a day to burn stamina. PvP or ranking content might add a bit more time if you choose to participate.

Our slogan is 'Chain Action Harmony with Girls.' We want to communicate the game's identity—girls, chain action, and music—directly. We are running various offline campaigns, including Gangnam station subway ads and wrapped buses.

Kim Tae-heon (Ring Games Business Division Head): The update cycle in Japan was 3 weeks, but for the global server, we’ll move to a 2-week cycle after the first post-launch update to deliver content faster. New characters will be added continuously, and we’ll provide a roadmap for transparency.

Kim Tae-heon (Ring Games Business Division Head): While Japan used a 3-week cycle, we’ll switch to a 2-week cadence for the global server after the first update. New characters will arrive regularly, and we will keep you posted via our roadmap.

Kim Tae-heon (Ring Games Business Division Head): Content will follow the same sequence as Japan, but the servers will be separate, so new players won't be pitted against veterans. Global users will grow at their own pace, though we may consider cross-server content in the long-term roadmap once everyone is established.

Kim Tae-heon (Ring Games Business Division Head): The increased rates will be applied to the global server from day one. After monitoring feedback, we decided it was the best move for a better user experience. We use a 'semi-pity' model where rates increase significantly after a certain number of pulls. Crucially, the pity count carries over to the next pickup banner.

Jung Joong-jae (NHN Business Division Head): We are targeting late February. Most of the prep is done, and we are in the final stages. You can definitely expect it within February.