Krafton announced its new vision and core values on the 26th, alongside a complete overhaul of its corporate identity (CI). The announcement was made during the company's internal 'KRAFTON LIVE TALK' session, where CEO Changhan Kim unveiled the new vision under the theme of 'Aligning the organization at a point of change.' The company explained that this vision declaration was intended to clarify its mid-to-long-term direction and decision-making criteria amidst the paradigm shift in the gaming industry and the rapid expansion of AI technology.

The new vision statement is: "We go where no one has gone before to realize the dreams of gamers. With bold imagination and technology that defies expectations, we challenge ourselves to build worlds that fans across the globe will never forget." This reflects the spirit of challenge and future-oriented values that Krafton has pursued. The core message of this vision is encapsulated in the slogan, 'Pioneer the Undiscovered.' Krafton explained that this represents their commitment to focusing on the essence of the gaming business while continuing to challenge existing boundaries in new genres and technological domains.

Based on this new vision, Krafton plans to accelerate the acquisition of 'Big Franchise IPs' and expand future value through AI. The company intends to pursue a strategy of verifying new possibilities through 'small, fast challenges' and then 'scaling up' projects that have proven their competitiveness into franchise IPs. Furthermore, it will review new businesses that can expand its core competitiveness by leveraging the technology and capabilities accumulated as a game company. Five core values have also been established to realize this vision, including: bold challenges for a greater purpose, thoroughly prepared attempts, the combination of imagination and technology, fan-centric thinking, and a global mindset. These values will serve as common criteria for future project execution and major decision-making processes.