On the 9th, Roblox introduced a new creator support program designed to help developers craft high-fidelity games aimed at an adult audience.

The goal is to expand into genres such as RPGs, strategy, and shooters, introducing game mechanics and visual and sensory elements distinct from existing Roblox experiences to target users aged 18 and over.

Roblox recently confirmed a clear growth trend among adult users through age verification data analysis. As of January 31, 45% of Roblox's daily active users (DAU) had completed age verification, with 27% being 18 or older. Notably, the 18-34 age group in the US is growing at a rate of 50%, more than twice as fast as the under-18 demographic, and they contribute over 40% more to revenue.

Based on this, Roblox plans to prioritize the production of high-quality games across popular genres to target this high-value adult user base.

Vlad Loktev, Head of Creator Ecosystem at Roblox, stated, "Roblox creators consistently show creativity that defies imagination. Our vision is to evolve into a platform for all ages, and through this new program, we aim to provide mentorship, resources, and marketing support to help creators with bold ideas implement next-generation experiences on Roblox."

The new creator support program provides assistance based on the developer's skill level. First, the Roblox Incubator is a six-month intensive program for experienced developers. It helps developers refine initial game concepts into scalable, commercially competitive products. Participants receive expert mentorship from Roblox and marketing support for initial user acquisition.

Next, Roblox Jumpstart is an ongoing support program that helps creators new to the Roblox platform or existing creators looking to challenge themselves with new game concepts. It provides expert mentorship and online/offline user acquisition (UA) programs. Applications are open online starting the 10th, following the announcement at the Game Developers Conference (GDC).

Roblox is focusing on strengthening technical capabilities to allow developers to build high-spec, immersive environments for adult users. Through core technologies such as Scalable Lightweight Interactive Models (SLIM), texture streaming, and server-side authority, Roblox developers can implement visually polished worlds regardless of device specifications.

For more details, please visit the Roblox Newsroom.