PLAYWITH KOREA announced its future business direction and growth strategy during its annual general meeting on the 26th. The company stated that it would secure future growth momentum by focusing on IP expansion, innovation in development systems, and diversification of platforms and genres.

Regarding the sluggish business performance over the past few years, PLAYWITH KOREA assessed that it is "serving as an opportunity to fundamentally reorganize corporate competitiveness." Accordingly, the company emphasized that it would make this year a turning point for physical improvement and business structure re-establishment.

First, in cooperation with its partner PLAYWITH GAMES, the company will begin its IP expansion strategy in earnest. It plans to focus on building long-term brand value by promoting sequels and spin-off projects centered on its flagship game IPs. Beyond simply maintaining services, the company intends to secure long-term revenue sources and strengthen brand vitality by developing sequels and spin-offs from various angles.

Next, the company will strengthen its quality-centered development system and expectation management processes throughout the entire development and service cycle. By reorganizing the collaboration system with partners, it will introduce a thorough verification process from the initial development stage. Through this, the company will concentrate its company-wide capabilities on a 'flawless launch' by presenting content that meets market expectations. It will also build a rational service operation environment through more efficient resource management using AI.

Finally, the company will secure future growth engines through a platform and genre diversification strategy. It is preparing titles such as SEAL M2, Rohan Classic, and the XPC project, through which it aims to expand its business portfolio and seek new opportunities in the market. By doing so, it plans to secure future growth momentum and build a business structure capable of flexibly responding to the changing global game market.

A representative from PLAYWITH KOREA stated, "The company is using current difficulties as an opportunity to lay a new foundation for growth," adding, "We will achieve sustainable growth and increase corporate value through strengthened IP competitiveness, improved development systems, and various new projects."