NC revealed the meaning behind its new company name, 'NC,' on the 2nd, outlining the company's strategic direction for growth.

The new name, NC, stands for 'Next & Creative.' It embodies the company's commitment to creating new value for the next generation, based on a spirit of challenge and creativity.

Co-CEOs Taek-jin Kim and Byung-moo Park emphasized the company's mission and the roles of its employees through an internal memo. The co-CEOs stated, "Our mission is to cultivate new value based on NC's corporate spirit of challenge and creativity," adding, "Let us all, as future creators, pioneer our future in a more proactive and challenging manner."

This announcement marks the final stage of the brand renewal process that NC began in 2020. At that time, the company unveiled a new corporate identity (CI) that connected the letters 'N' and 'C,' removing 'SOFT' from its previous 'NCSOFT' English logo.

The new CI reflects NC's direction to expand beyond the gaming sector into a company focused on technology, content, and platforms. The company explained that it embodies its identity of creating new experiences and enjoyment based on innovation and technology.