Smilegate's Hope Studio announced on the 2nd that it has launched a 'FUNding' campaign titled 'PLAY with COMMUNITY: Supporting Childhood Cancer Patients,' in partnership with three major Lost Ark fan communities: LOAWA, LOAFEC, and ILOWA. The initiative aims to transform active community and user participation into tangible social value.

The campaign slogan, 'PLAY with COMMUNITY,' reflects Hope Studio's commitment to spreading social value in collaboration with gaming communities. This initiative is designed as a platform-based donation model that creates a virtuous cycle, where the donation experience of one user naturally encourages others to participate. Hope Studio plans to build a sustainable, participatory donation ecosystem through this structure.

The campaign runs from the 31st of last month through November 30th. The three Lost Ark communities are encouraging user participation through their own channels and banners. All proceeds will be donated through the Korea Childhood Leukemia Foundation to cover medical expenses and support shelter operations for children with cancer. Donors will receive a community-exclusive special badge.

Additionally, members of these three communities will participate in a beach cleanup volunteer activity to mark World Environment Day on June 5th. Hope Studio explained that this model is significant as it bridges online donation experiences with offline action, organically connecting charity, behavior, and experience.

Choi Jin-il, CEO of LOAWA, stated, "We have been practicing the value of sharing through our 'Hope Speaker' activities with Hope Studio. We will do our absolute best to ensure this integrated donation campaign delivers real, tangible help to the children. By collaborating with LOAFEC and ILOWA, we aim to create even greater synergy in tackling social issues."

Kwon Yeon-ju, Director at Hope Studio, noted, "This campaign will serve as a prime example of how gaming communities and user participation can expand into social value. We will continue our efforts to ensure that anyone can have a fun and diverse experience with charity and volunteering through the Hope Studio platform."