Krafton's 'PUBG: BATTLEGROUNDS' successfully concluded the 'PUBG x Payday Night Drive' event held at PUBG Seongsu in Seongsu-dong, Seoul, on the 16th. This event was a live performance organized to commemorate the collaboration between PUBG's new PvE mode, Payday, and global artist 070 Shake. The event received positive feedback from the audience as a cultural experience that combined gaming, music, and spatial design.

Dayoung, a member of the group WJSN and a solo artist, participated as the host and opened the stage. Dayoung performed acoustic versions of her songs 'Body' and 'What’s a girl to do'. Following her, 070 Shake took the stage to perform the live debut of 'Baby Driver', a collaboration track produced specifically for PUBG. They also performed several tracks featured in PUBG trailers, including 'Cocoon' and 'Come Back Home'.

Over 200 fans attended the event in person. The performance was also broadcast via live stream through Dingo Music and global PUBG channels, allowing many online viewers to join the experience.

PUBG also showcased spatial design and interactive content based on the Payday universe during the event. The venue featured photo zones and interactive spaces utilizing props such as broken safes, stacks of cash, and Payday masks. Visitors enjoyed an immersive experience in a space reminiscent of the game's operation sites.

Meanwhile, PUBG continues to expand its collaborations with various artists and global IPs. By broadening its cultural touchpoints outside the game through trailers, music, and offline events, it continues its evolution into an entertainment platform beyond just a game. Further details regarding PUBG and the Payday mode can be found on the official community channels.