Hide-and-seek game 'Metcha Chameleon' hits 10 million copies sold in an instant
숨바꼭질 게임 '멧챠 카멜레온' 순식간에 1,000만 장 판매
2026.06.26 16:14 UTC+9
AI Summary
Indie hit Metcha Chameleon has sold 10 million copies in two weeks. Its clever hide-and-seek mechanics became a viral sensation on streaming sites. The developers continue to roll out frequent updates to keep the momentum going.

An indie game has recently taken the gaming market by storm. It is 'Metcha Chameleon', which has surpassed 10 million copies sold in just about two weeks since its release.
Metcha Chameleon is a hide-and-seek game. Much like a chameleon famous for its perfect camouflage, the game features rules where you hide by painting or drawing on your pristine white character to match the surrounding environment. Those hiding can feel the satisfaction of avoiding the seeker's eyes with their artistic skills, while the seeker can enjoy the sense of accomplishment that comes with finding hidden players with an eagle eye.
Based on these features, the game gained popularity immediately after its release through internet broadcasts and social media. Metcha Chameleon was released on Steam on June 10, surpassed 1 million copies sold on the 14th, reached 2 million on the 15th, and hit 3 million on the 17th. The momentum continued, surpassing 5 million on the 20th and reaching the 10 million mark on June 26, about two weeks after its release.
In line with its rising popularity, the development team is working diligently on updates. On the 25th, new characters, body shape variations, and new poses were added, along with quality-of-life improvements and balance adjustments. Prior to this, they had already introduced new maps such as Osaka, new emotes, a reporting system, and continued bug fixes.

간만에 게임 시장에 돌풍을 일으킨 인디게임이 등장했다. 출시 약 2주 만에 판매량 1,000만 장을 돌파한 '멧챠 카멜레온'이다.
멧챠 카멜레온은 숨바꼭질 게임이다. 감쪽같은 의태로 유명한 카멜레온처럼, 주변 환경에 맞춰 새하얀 캐릭터를 칠하거나 그림을 그려 숨는 규칙이 특징이다. 숨는 입장에서는 그림 실력으로 술래의 눈을 피했다는 만족감을 느낄 수 있고, 술래는 매의 눈으로 숨은 사람을 찾아내며 뿌듯함을 맛볼 수 있다.
이러한 특징을 토대로 인터넷 방송, SNS를 타고 출시 직후부터 인기몰이에 나섰다. 멧챠 카멜레온은 지난 6월 10일 스팀에 발매되어 14일에 100만 장 판매를 돌파했고, 15일에 200만 장, 17일에는 300만 장에 도달했다. 이후에도 계속 상승하여 20일에 500만 장을 돌파했고, 출시 약 2주 만인 6월 26일 1,000만 장 고지에 올랐다.
인기 상승에 맞춰 제작진은 부지런히 업데이트 중이다. 25일에는 새로운 캐릭터와 체형 변화, 신규 포즈 등이 추가됐고, 편의성 개선과 밸런스 조정을 단행했다. 그 이전에도 오사카 등 신규 맵, 새로운 감정표현, 신고 기능 등을 도입했고, 버그 수정도 이어졌다.
This news was translated by AI.
Let's not lose our initial resolve. Meticulously, one by one. risell@gamemeca.com
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