Sega and Animate are collaborating on a global project featuring a 'Puyo Puyo' Gratte event. This marks the second joint project between the two companies, utilizing the intellectual properties of the Sega Group.

The two companies will collaborate on eight popular Sega Group intellectual properties over the course of a year. Through exhibitions, exclusive merchandise, and café collaborations at over 140 Animate stores worldwide, they aim to provide fans with opportunities to experience the charm of these titles firsthand.

The second event, featuring Puyo Puyo, will begin its Gratte beverage service at overseas stores starting this July. The event will be held in Hong Kong, Taipei, Bangkok, and Kuala Lumpur from July 11 to August 2. In South Korea, it will take place at the Hongdae and Jamsil Lotte branches from July 18 to August 9, while stores in Shanghai, Chengdu, Hangzhou, Beijing, and Xiamen will begin the event on July 25, running until August 16.

Participating stores will sell 'Gratte'—lattes with character art printed on the cream—along with icing cookies. Starting in February 2027, the companies plan to hold a Puyo Puyo fair and Gratte event simultaneously at Animate stores globally. Detailed collaboration plans are subject to change or postponement based on local conditions.