Neptune’s Indian subsidiary, KADP India, inked a deal on the 18th to become the official advertising operations partner for Krafton’s Battlegrounds Mobile India (BGMI). This move marks Neptune’s bold leap into the Indian ad-tech market, following the establishment of its local entity this past April.

Neptune brings its AdX and AdPie platforms to the table, both designed to optimize revenue for mobile apps and games. Their ad-tech prowess is well-documented; through platform refinements and the launch of the AdPie Ad Exchange, the company surpassed 400 billion won in cumulative ad transaction volume by 2025. AdPie, in particular, has been boasting a compound annual growth rate exceeding 50%. With over 140 major global clients already using their solutions to monetize traffic, the platform has clearly proven its stability.

Since its launch in 2021, Battlegrounds Mobile India has become the representative mobile game of the Indian market, boasting a user base that has swelled to over 260 million. Under this new agreement, KADP India will work in cooperation with Krafton India to design ad spaces, while their proprietary ad-tech platform and operational teams handle the delivery, management, and optimization of advertisements.

For advertisers, this means access to premium ad inventory within the massive Battlegrounds Mobile India ecosystem, perfect for both brand awareness drives and performance marketing. KADP India intends to support campaign management tailored to advertiser requirements, aiming to deliver higher performance than standard digital advertising.

Neptune CEO Kang Yul-bin framed the partnership as the starting point for KADP India’s expansion into the local ad market. "By leveraging the premium ad inventory of BGMI and its 260 million users, Neptune aims to boost both advertiser efficiency and order volume," said Kang. He added, "We are looking to expand our position within India’s rapidly growing digital advertising ecosystem by tapping into high-traffic efficiency, ensuring advertisers can effectively deliver their brand messages in a highly immersive environment."