Playwith Korea Preparing New Seal IP Titles in South Korea, China, and Thailand
플레이위드코리아, 한국·중국·태국에서 씰 IP 신작 준비 중
2026.08.31 13:31 UTC+9
AI Summary
Playwith Korea and Playwith Games are expanding the Seal IP globally. They are targeting China and Thailand with new mobile titles. Seal M2 is also preparing for a domestic launch in Q4.

Look, let's be honest. Playwith Korea, alongside Playwith Games, is finally putting some proper muscle behind expanding Seal Online globally. They are shifting this once singular game universe onto mobile and fresh new platforms, setting their sights squarely on core overseas markets like China and Thailand to seriously crank up their global competitive edge.
During its shareholders' meeting in the first half of this year, Playwith Korea declared three core strategies: 'IP expansion, development system innovation, and portfolio diversification.' Seal Online is an MMORPG that launched its domestic service in 2004, featuring cartoon rendering as a key highlight. Having established a loyal fanbase across South Korea, Taiwan, and Southeast Asia, it has also spawned mobile versions such as 'Seal M' and 'Seal M on CROSS'.
Playwith Games inked a mobile game development deal based on the Seal Online IP with China's Kingnet Network, and development is now hurtling into its final stretch. Following that, Playwith Korea signed another mobile expansion agreement with Beijing Ruiwo Technology in China. Expect them to drop some fresh intel as early as within this year.
Over in Thailand, their chief Southeast Asian stronghold, Playwith Korea locked down a Seal IP licensing deal with local developer MAXION Games. MAXION Games has already rolled up its sleeves to develop a brand new title reinterpreting the Seal IP, aiming to unveil it as early as next year.
Meanwhile, Seal M2 is gearing up for its domestic launch in the fourth quarter of this year. As an official numbered title carrying on the Seal Online IP and lore, the publisher promises it will dish out a hefty dose of nostalgia for die-hard fans while serving up trendy entertainment for newcomers.
An official from Playwith Korea noted, "This global IP expansion will serve as a crucial turning point for Seal Online to leap beyond a long-running legacy game and transform into a major global IP." The official added, "Through the launch of global new titles and the successful landing of Seal M2 back home, we will secure powerful momentum for the IP-centric business strategy we are driving." Best of luck to them, mate.

플레이위드코리아가 플레이위드게임즈와 공동으로 씰온라인 글로벌 확장을 구체화하고 있다. 단일 게임에 머물렀던 씰 세계관을 모바일 및 신규 플랫폼으로 다변화하고, 중국·태국 등 핵심 해외 시장을 조준해 글로벌 경쟁력을 끌어올린다.
플레이위드코리아는 올해 상반기 주주총회를 통해 'IP 확장, 개발 체계 혁신, 포트폴리오 다변화'를 3대 핵심 전략으로 선언했다. 씰 온라인 2004년 국내 서비스를 시작한 MMORPG로, 카툰 렌더링을 특징으로 앞세웠다. 국내, 대만, 동남아시아에서 팬층을 확보해 왔고, 모바일 버전 '씰M', '씰M 온 크로쓰' 등도 출시됐다.
플레이위드게임즈는 중국 킹넷(Kingnet Network)과 씰 온라인 IP 기반 모바일게임 개발 계약을 체결하고 개발 막바지 단계에 돌입했다. 이어 플레이위드코리아가 중국 루이워(Beijing Ruiwo Technology)와 씰 온라인 모바일 확장 계약을 체결했다. 이르면 올해 안에 신규 정보를 공개한다.
동남아시아 거점인 태국에서는 플레이위드코리아가 현지 개발사 맥시온 게임즈(MAXION Games)와 씰 IP 라이선스 계약을 체결했다. 맥시온 게임즈는 씰 IP를 재해석한 신작 개발에 착수했고, 이르면 내년 공개한다.
씰M2는 올해 4분기 국내 출시를 준비하고 있다. 씰 온라인 IP와 세계관을 계승하는 공식 넘버링 타이틀이다. 기존 팬덤에게는 깊은 향수를, 신규 이용자에게는 트렌디한 재미를 선사할 예정이다.
플레이위드코리아 관계자는 "이번 글로벌 IP 확장은 씰 온라인이 오랜 장수 게임을 넘어 글로벌 메이저 IP로 재도약하는 중요한 전환점이 될 것"이라며, "글로벌 신작 론칭과 씰M2의 국내 성공적인 안착을 통해 당사가 추진하는 IP 중심 사업 전략에 강력한 동력을 확보하겠다"고 밝혔다.
This news was translated by AI.
Let's not lose our initial resolve. Meticulously, one by one. risell@gamemeca.com
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