During the G-Star 2026 press conference held in August, the final question from a reporter was, "You might not be able to name the company, but are there any major domestic game companies among the participants that haven't been announced yet?" To this, the G-Star Organizing Committee replied, "They exist." And we were able to confirm that reality this week. Amidst the peak of crisis rumors due to the absence of major domestic game companies other than Webzen, KRAFTON is participating in G-Starhas been added to the company name list.

As for KRAFTON, there was generally a vibe that "G-Star is a given." Including this year, the company has achieved 10 consecutive years of participating in G-Star, and even participated in 2020, when things shifted online due to COVID-19, through a PUBG e-sports tournament and Elyon broadcasts. Therefore, the fact that KRAFTON was missing from the exhibitor list after the G-Star conference in August this year came as a major shock to the industry, deepening concerns over South Korea's representative game show as it seemed even a reliable ally, following the 3Ns, was turning its back on the event.

Fortunately in an unfortunate situation, KRAFTON will be meeting domestic users at G-Star once again this year. While it remains undecided which games will be unveiled, five new games at Gamescomhad been showcased, and during the broadcast on September 3rd, Sony State of Play"World Fiction Management Federation" was also revealed, so the candidate pool is more than sufficient. Indeed, as soon as the news of KRAFTON's participation broke, both the industry and gamers alike have been welcoming it with a sense of "we knew we could count on you."

However, even with KRAFTON added to the mix, the crisis rumors surrounding G-Star are not completely put to rest. Compared to events like Gamescom and the Tokyo Game Show , it is true that turnout from major domestic game companies is lacking, despite G-Star being a game show held in South Korea. On top of this, many domestic game companies are expected to participate in AGF, which will be held in December, preparing new subculture-themed titles. If the focus shifts to AGF, the trend of domestic game companies "passing on G-Star" will only grow thicker. The G-Star Organizing Committee announced that it will reveal the final list of exhibitors and booth layouts sometime in September. Will another ally appear to rescue G-Star?