Steam, having recently concluded its Summer Sale, is kicking off its first themed event for the latter half of the year: the 'Automation Fest'. It is a dedicated showcase for factory management sims and titles where automation is the core of the experience.

Automation games are a sub-genre of factory management sims, best exemplified by titles like Factorio or Satisfactory. The goal is to construct a base or factory where every step—from resource gathering to processing, production, and distribution—is handled by automated machinery. The true appeal lies in the fact that players do not have to micromanage every task; they build the process, and the game handles the heavy lifting.

The 'Automation Fest' is scheduled to run for one week, from July 14 to July 21 (local time). While specific discount details remain under wraps, it is expected that a large number of games featuring the 'Automation' tag on Steam will participate in the event.

Currently, notable titles carrying the 'Automation' tag include 'Shapez 2', which has seen significant popularity on Steam this year, and 'Palworld', which recently collaborated with 'Terraria'. We also expect to see genre staples like 'Factorio' and 'Satisfactory', alongside civil engineering-focused 'RoadCraft', the uniquely conceptual 'Parcel Corps', 'The Planet Crafter', and 'Workers & Resources: Soviet Republic' to be featured in the festival.

Further details regarding the event, including the full list of discounted items and specific price cuts, will be announced in due course.

Meanwhile, Steam plans to continue its series of themed sales and major events. Notable upcoming dates include the 'Racing Fest' from July 28 to August 4, the '4X Fest' from August 11 to August 18, the 'TPS Fest' from August 25 to September 1, and the 'Political Simulation Fest' from September 8 to September 15.

As for major seasonal sales, the 'Steam Autumn Sale 2025' is scheduled for September 29 to October 6, followed by 'Steam Next Fest: October 2025 Edition' from October 13 to October 20, 'Steam Scream Fest 4' from October 27 to November 3, 'Animal Fest' from November 10 to November 17, and 'Sports Fest' from December 8 to December 15. Finally, the 'Steam Winter Sale 2025' will run from December 18 to January 5 of next year.