KRAFTON has firmly pushed back against concerns regarding the growth of its mobile juggernaut, announcing that the user base for 'Game for Peace', the Chinese version of PUBG MOBILE, has seen a double-digit increase compared to the previous year.

Towards the end of last year, market research reports suggested a slight dip in revenue rankings for 'Game for Peace'. Naturally, this sparked speculation that the title was losing ground to 2025 releases like 'Delta Force', or perhaps that its foundational player count was beginning to wane.

During the 2025 earnings call on the 9th, KRAFTON dismissed such concerns. Addressing the revenue slump, CEO Kim Chang-han noted, "The mobile revenue softness in Q4 was a result of a seasonal lull and a strategic choice to prioritize user acquisition over immediate profit," adding, "You will see the results reflected in the Q1 figures."

The company also offered a glimpse into the success of those acquisition efforts. CEO Kim highlighted that, "The average daily active users (DAU) for the Chinese version of PUBG MOBILE (Game for Peace) in 2025 grew by double digits year-on-year," and maintained that, "While the revenue growth rate might appear modest, the user base itself has actually expanded."

Finally, the CEO radiated confidence when asked about the competition in the Chinese shooter market. "The recently released shooters haven't exactly set the global stage on fire," Kim remarked, adding, "Moreover, the inherent characteristics of these genres differ enough that we remain confident in our ability to continue growing PUBG MOBILE."