Neowiz announced on the 12th that Pmang New Matgo is collaborating with Starfield COEX Mall to operate an offline experiential pop-up booth called 'New Matgo Ogwang Garden'. This event was planned to celebrate the Lunar New Year and is part of a strategy to communicate directly with Pmang New Matgo fans and establish the game as a wholesome form of entertainment beyond just a mobile app.

The 'New Matgo Ogwang Garden' pop-up will be open for six days from the 13th to the 18th in the space in front of Jamba Juice on the basement level of Starfield COEX Mall. Visitors can collect stamps by completing four experiential missions. The missions consist of matching Hwatu tiles, finding hidden New Matgo elements, Hwatu-based fortune telling, and a Hwatu decibel challenge, all designed for people of all ages to participate.

The pop-up booth also offers various prizes alongside the experiential programs. Visitors who complete each mission will receive folk-art style Hwatu stickers, character Hwatu keyrings, four-cut photo vouchers, and chances to draw for New Matgo merchandise. Additionally, those who participate in a survey via an on-site QR code will be given an extra opportunity to draw for prizes.

Meanwhile, Pmang New Matgo will host the 'Matgo Tournament with Starfield COEX Mall' for four weeks from the 13th to March 12th. The tournament will hold matches every evening from 6 PM to 11 PM, where players advance to the next round based on their coin holdings, and prize money is awarded based on the final coin balance at the end of the last round. Limited-edition special rewards such as 'brooches' and 'trophies' will also be provided based on tournament rankings and winning records.

A Neowiz representative stated, "This 'New Matgo Ogwang Garden' pop-up was designed to incorporate Hwatu, reinterpreted through folk art, into the space so that the whole family can enjoy it pleasantly during the Lunar New Year holiday," adding, "We hope this serves as an opportunity for visitors to experience the fun of Hwatu with a modern sensibility. We will continue to showcase a healthy gaming culture that can deliver pleasant energy in daily life."