SOOP has signed a strategic partnership with the esports organization BNK FearX (BFX) that will run until 2028. The two companies plan to strengthen their esports content competitiveness through this agreement. The signing ceremony, held at the DN Colosseum in Jamsil, Seoul, was attended by SOOP CEO Choi Young-woo and Division Director Shin Hyun-seok, as well as BNK FearX CEO Kim Hae-chan and General Manager Yoo Hee-ji.

Both companies aim to expand esports content on the platform. Players from the BNK FearX 'League of Legends' and 'FC Online' rosters will exclusively conduct their personal broadcasts on SOOP. This initiative focuses on increasing opportunities for communication between players and their fans.

SOOP plans to expand collaborative content between pro gamers and streamers, connecting the existing esports fanbase with the broader streaming audience. Furthermore, the two companies will co-plan offline events and fan activities to strengthen on-site engagement, providing users with a more participatory experience.

A representative from SOOP stated, "Through this partnership, we will integrate pro-player personal broadcasts, collaborative content, and offline events to contribute to creating an environment where users can get closer to the players and communicate more effectively."