Metcha Chameleon Surpasses 7 Million Units Sold in Less Than Two Weeks
멧챠 카멜레온, 출시 2주도 안 돼 700만 장 돌파
2026.06.22 11:17 UTC+9
AI Summary
Hide-and-seek party game Metcha Chameleon hit 7 million sales in just 12 days. Its success is driven by short-form viral content and simple, replayable gameplay. A new Japan-themed map is expected to arrive within the next 24 hours.

Look, let's be honest: the hide-and-seek party game 'Metcha Chameleon', which landed on Steam just this 10th, has already smashed through the 7 million units sold barrier.
Developer Remorion_1224 broke the news via a Steam announcement on the 22nd. If you haven't played it, Metcha Chameleon is a party-style hide-and-seek title where the core gimmick involves painting your character to blend into the environment. It is all about finding the right spot, striking a pose, and showing off your artistic flair to stay out of the seeker's sight for as long as humanly possible.
Thanks to its quirky premise and the current obsession with short-form content, the game hit 1 million sales within just four days of launch. It has since been riding the wave of internet streaming and social media algorithms, leading to a rather consistent climb in sales. As for the timeline: it reached 2 million sales on the 15th,followed by 3 million on the 17th, 5 million on the 20th, and finally, it hit that 7 million mark on the 22nd.
The secret sauce behind this success seems to be its delightfully simple mechanics, a wallet-friendly price point, and the fact that every session feels fresh. Plus, the constant stream of hilarious gameplay clips being shared online—where things often go spectacularly wrong—has clearly kept the momentum going.
Developer Remorion_1224 wrapped up the announcement by saying, "We plan to implement a new Japan-themed official map either today or tomorrow," and extended a heartfelt thank you to all the fans who have shown interest in the game.

지난 10일 스팀에 출시된 숨바꼭질 파티게임 ‘멧챠 카멜레온’이 700만 장 판매를 달성했다.
개발자 레모리온_1224는 22일, 스팀 공지를 통해 멧챠 카멜레온의 700만 장 판매 달성 소식을 전했다. 멧챠 카멜레온은 파티형 숨바꼭질 게임으로, 숨는 사람들이 주변의 환경에 동화되듯 몸에 그림을 그려 살아남는 것이 핵심 콘텐츠다. 숨는 장소와 포즈, 그림 실력을 총 동원해 술래에게 최대한 오래 잡히지 않고 살아남으면 된다.
멧챠 카멜레온은 독특한 콘텐츠와 콘셉트, 숏폼 중심의 유행에 힘입어 출시 나흘 만에 100만 장 판매를 기록했다. 이후 인터넷 방송이나 숏폼 등으로 알고리즘의 순풍을 타 꾸준히 판매량이 상승하는 경향을 보였다. 이에 15일에는 200만 장 판매, 17일에는 300만 장, 20일 500만 장을 지나 22일에는 700만 장 판매를 기록했다.
멧챠 카멜레온 흥행의 주 요인으로는 간단하고 직관적인 플레이 방식, 저렴한 게임 가격, 매번 달라지는 게임 경험, 끊임없이 공유되는 다양한 플레이 영상 등이 손꼽히고 있다. 아울러 게임 특성 상 빠르게 순환하는 플레이 경험과 예상치 못한 유쾌한 상황 등이 맞물리며 유저들의 관심을 끈 것으로 보인다.
개발자 레모리온_1224는 공지를 통해 “오늘 혹은 내일 중 일본을 테마로 한 신규 공식 맵을 구현할 예정”이라며 게임에 관심을 가진 많은 유저들에게 감사를 표했다.
This news was translated by AI.
I am dedicated to games and writing. viina@gamemeca.com
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