[Photo] HoYoLAND 2026 Blossoms into in South Korea's Largest Fan Festival

[포토] 국내 최대급 팬 축제로 발돋움한 호요랜드 2026

gamemeca • Murloc 게임메카 멀록 2026.10.02 15:52 UTC+9

AI Summary

HoYoverse hosted HoYoLAND 2026 at Kintex on the 2nd. The massive event featured booths and cosplayers for major titles. Fans enjoyed diverse interactive zones and merchandise.

Look, let's be honest, HoYoverse kicked off HoYoLAND 2026 at Kintex in Ilsan on the 2nd. Now in its third year, HoYoLAND has genuinely blossomed into South Korea's largest single-publisher blowout, bringing out the heavy hitters like Honkai Impact 3rd, Genshin Impact, Zenless Zone Zero, Honkai: Star Rail, and Tears of Themis.

Naturally, the developer rolled out quite a spread for the dedicated fans. The exhibition floor completely packed out with immersive universe-themed interactive zones and plenty of stellar cosplayer events, alongside stage shows, lucky draws, DIY zones, and food trucks.

HoYoverse Korea plans to keep this momentum rolling by heading straight to G-STAR 2026 to expand the local touchpoints. Before all of that kicks off, let us take a proper look at the buzzing energy captured right at the venue.

▲ Zenless Zone Zero mascot 'Eous' greeting visitors right at the entrance of HoYoLAND (Image courtesy of Gamemeca)

▲ A massive crowd packing the grounds even before the gates officially opened (Image courtesy of Gamemeca)

▲ Plowing straight through the sea of people, you spot custom itasha vehicles belonging to dedicated players who have saved multiple worlds (Image courtesy of Gamemeca)

▲ All sorts of merch neatly lined up on the display cases. Given the immaculate craftsmanship, the developer assumed they were official goodies, but they were actually custom fan-made creations (Image courtesy of Gamemeca)

▲ Fan art sent in from all over the globe also caught the eye (Image courtesy of Gamemeca)

▲ Brilliant cosplayers holding down the fort at each and every booth (Image courtesy of Gamemeca)

▲ Spotting some Honkai: Star Rail collaboration merch currently running over at Mega Coffee (Image courtesy of Gamemeca)

▲ Word on the street is that the primordial Void Hunter is guarding the front gates of the Zenless Zone Zero booth... (Image courtesy of Gamemeca)

▲ Though in reality, it is just a cheeky little spot where visitors can try busting out a tango (Image courtesy of Gamemeca)

▲ Inside the booth, ranging right from gacha events to test your luck (Image courtesy of Gamemeca)

▲ To various interactive zones where visitors hit buttons right on time or fan balls into targets (Image courtesy of Gamemeca)

▲ This time, stepping right into the Honkai: Star Rail booth (Image courtesy of Gamemeca)

▲ Rolling dice to land numbers or picking gem types out of books to score some merch (Image courtesy of Gamemeca)

▲ There is even a dedicated corner to bust a move alongside Sparkle (Image courtesy of Gamemeca)

▲ Who would have thought the team actually brought the golden toilet straight out of the game... (Image courtesy of Gamemeca)

▲ The Genshin Impact booth, featuring an unusually high number of physical, movement-heavy activities (Image courtesy of Gamemeca)

▲ With so many titles on board, the official merchandise lineup is predictably massive (Image courtesy of Gamemeca)

▲ There is even a Genshin Impact special theme exclusively available right here at HoYoLAND 2026 (Image courtesy of Gamemeca)

▲ Stepping outside, the quintessential food truck zone of HoYoLAND greets hungry attendees (Image courtesy of Gamemeca)

▲ Right next door, the Honkai Impact 3rd booth quietly awaits the players (Image courtesy of Gamemeca)

▲ Heading right back inside the main hall (Image courtesy of Gamemeca)

▲ Up on the stage, the cosplayer runway show rolled right along (Image courtesy of Gamemeca)

▲ Creating quite a delightful sight as various in-game protagonists gathered around to watch the spectacle (Image courtesy of Gamemeca)

호요버스가 2일, 일산 킨텍스에서 호요랜드 2026를 개최했습니다. 올해로 3회차를 맞이한 호요랜드는 단일 게임사가 여는 국내 최대급 행사로 발돋움했는데요, 올해 역시 ‘붕괴3rd’, ‘원신’, ‘젠레스 존 제로(이하 젠존제)’, ‘붕괴: 스타레일(이하 스타레일)’, ‘미해결사건부’ 등 호요랜드 대표 타이틀이 총출동했죠.

많은 기대를 받고 있는 만큼, 호요랜드도 좋아하는 팬들을 위해 다양한 즐길거리를 준비했습니다. 각 게임의 세계관을 구현한 체험 콘텐츠 이벤트, 그리고 여러 코스어 행사로 눈길을 끌었는데요. 각 게임의 공간 외에 무대 이벤트, 럭키드로우, DIY 존, 그리고 푸드트럭 등 다채로운 공간으로 전시장을 꽉 채웠습니다.

호요버스 코리아는 올해 호요랜드에 이어 지스타 2026에도 참가해 국내 유저와의 접점을 넓힐 예정인데요. 그보다 앞서 팬들의 열기를 느낄 수 있었던 호요랜드 현장을 사진으로 담아봤습니다.