Content industry statistics policy to be improved by incorporating industry opinions
콘텐츠산업 통계 정책, 업계 의견 받아 개선한다
2026.09.07 11:23 UTC+9
AI Summary
Officials gathered to improve content industry classification. Experts reviewed ways to better reflect modern platforms and IP. A revised statistical system will soon be established.

On August 21, the Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency held a plenary meeting of the expert committee for the 'Content Industry Classification and Research System Study for Future Response' to accurately reflect the structure and business models of the content industry in official statistics.
Some 50 experts from the content industry and academia, alongside researchers from the Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency, attended the meeting. They shared the outcomes of sector-specific discussions that had been ongoing since May and reviewed directions for improving the content industry classification and research systems.
The expert committee consists mainly of industry and academic experts across key sectors, including ▲ music and publishing, ▲ webtoons, animation, and characters, ▲ broadcast video, film, and advertising, and ▲ games, knowledge information, and content solutions.
Over the course of 20 meetings spanning four months since May, the participants intensively examined business structures by industry, terms commonly used in the field, comprehension of business surveys, and response convenience. The opinions presented in each sector discussion were then synthesized through subcommittee chair meetings.
At the plenary meeting, based on the discussions held so far, opinions were gathered on the direction of improving the classification system so that it can capture the overall content industry while preserving individual industrial characteristics.
Rather than dividing all content sectors by uniform criteria, the committee agreed to flexibly reflect the characteristics of each sector by considering the industry value chain and business structure. Where multiple functions are integrated in the field, they decided not to over-fragment them, while ensuring that sectors with independent business structures clearly display their unique traits.
In particular, the committee plans to devise improvement proposals so that emerging businesses based on platforms, intellectual property (IP), and digital technology can also be tracked through clear definitions and survey questions while minimizing the complexity of the classification system. The core objective is to build a statistical framework that reflects industrial changes in a timely manner while enhancing actual business comprehension and response convenience.
Based on the feedback collected from the expert committee, the Korea Creative Content Agency plans to finalize the content industry classification system, definitions by business type, and research system improvements, and utilize them for future content industry survey reorganizations and related statistical policy formulation.
Director Kim Yun-ji of the Korea Creative Content Agency stated, "Given that the boundaries of business areas in the content industry are rapidly shifting due to the convergence of platforms, intellectual property (IP), and technology, it is crucial to continuously incorporate voices from the field into our statistics." Director Kim added, "Now that the industry, academia, and the government have thoroughly discussed the matter through this committee, we will build a statistical system that more faithfully illustrates the current state and changing patterns of the content industry based on these insights."

문화체육관광부와 한국콘텐츠진흥원(이하 콘진원)은 8월 21일 콘텐츠산업 구조와 사업 형태를 통계에 충실히 반영하기 위해 '미래 대응을 위한 콘텐츠산업 분류 및 조사 체계 연구' 전문가위원회 전체 회의를 개최했다.
회의에는 문화체육관광부와 콘진원 연구진을 비롯해 콘텐츠산업계와 학계 전문가 등 50여 명이 참석했다. 지난 5월부터 이어진 분야별 논의 결과를 공유하고, 콘텐츠산업 분류·조사 체계 개선 방향을 검토했다.
전문가위원회는 ▲음악·출판 ▲만화·애니메이션·캐릭터 ▲방송영상·영화·광고 ▲게임·지식정보·콘텐츠솔루션 등 주요 분야 산업계·학계 전문가를 중심으로 구성했다.
5월부터 4개월간 20차례에 걸친 회의를 통해 산업별 사업 구조, 현장에서 통용되는 용어, 사업체 조사 이해도와 응답 편의성 등을 집중적으로 살폈다. 분야별 논의에서 제시된 의견을 분과장 회의를 통해 종합했다.
전체 회의에서는 그간 논의 결과를 바탕으로 산업 특성을 살리면서도 콘텐츠산업 전체를 아우를 수 있는 분류체계 개선 방향에 대한 의견을 수렴했다.
위원회는 모든 콘텐츠 분야를 획일적인 기준으로 구분하기보다, 산업의 가치사슬과 사업 구조를 고려해 분야별 특성을 유연하게 반영하는 데 뜻을 모았다. 산업 현장에서 여러 기능이 통합적으로 수행되는 경우에는 지나치게 세분화하지 않는 한편, 독립적인 사업 구조를 갖춘 분야는 그 고유한 특성이 드러날 수 있도록 했다.
특히 플랫폼, 지식재산(IP), 디지털 기술 등을 기반으로 새롭게 등장하는 사업 역시 분류체계 복잡성을 최소화하면서 명확한 정의와 조사 문항을 통해 파악할 수 있도록 개선안을 마련할 계획이다. 이를 통해 산업 변화를 적시에 반영하는 동시에, 실제 사업체 이해도와 응답 편의성을 높인 통계 체계를 구축하는 것이 핵심 목표다.
콘진원은 전문가위원회에서 수렴한 의견을 바탕으로 콘텐츠산업 분류체계, 업종별 정의, 조사 체계 개선안을 최종 정리하고, 향후 콘텐츠산업 조사 개편과 관련 통계 정책 수립에 활용할 계획이다.
콘진원 김윤지 원장은 "콘텐츠산업은 플랫폼과 지식재산(IP), 기술의 결합으로 사업 영역의 경계가 빠르게 변하고 있어 현장의 목소리를 지속적으로 통계에 반영하는 것이 중요하다"라며, "이번 위원회에서 산업계·학계·정부가 함께 충분한 논의를 거친 만큼, 이를 토대로 콘텐츠산업의 현재 모습과 변화 양상을 보다 충실하게 보여줄 수 있는 통계 체계를 만들어 나가겠다"라고 밝혔다.
This news was translated by AI.
Let's not lose our initial resolve. Meticulously, one by one. risell@gamemeca.com
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