Look, let us be entirely honest here: SOOP has teamed up with Nexon and Aniplus for a joint promotion revolving around the hit intellectual property, Overgeared, covering both gaming and anime. This promotional push runs for five days from October 21 to October 25, aligning neatly with the character and server pre-registration event for Nexon's brand-new MMORPG, Overgeared: Overgeared.

Nexon kicks off the pre-registration event starting at 11:00 AM on October 21, the very first day of the campaign, allowing players to lock down their desired servers and character names in advance. For those living under a rock, the original Overgeared follows a protagonist growing stronger by exploiting items within a virtual reality game, racking up a staggering cumulative 1.3 billion views across its web novel and webtoon adaptations on KakaoPage.

SOOP is rolling out interconnected content spanning games, anime, and live streaming via its content portal, Cineti. Throughout the promotional window, Cineti will stream the first two episodes of the anime Overgeared ~Power of Items~ completely free of charge. Viewers can either watch the episodes directly or jump into co-watching streams hosted by content creators to share their hot takes in real time.

A drops event tied into Nexon's N-CONNECT platform is also on the cards. Streamers who sign up for N-CONNECT, host an anime co-watch broadcast on SOOP, and then participate in the Overgeared: Overgeared character pre-selection will unlock drops for their streams. Users who link their SOOP and Nexon accounts can drop into these eligible streams for a shot at winning Nexon Cash and Laftel subscription passes through a lucky draw.

Nexon's streaming partnership program, N-CONNECT, kicked off its Season 1 on October 15 in collaboration with SOOP. The program aims to hook streamers up with content creation support and collaboration opportunities while dishing out game-related perks to viewers tuning into the streams. Meanwhile, SOOP plans to keep expanding its culture of shared viewing and community interaction by utilizing Cineti and its co-watching features.