On the 4th, MGAME announced a joint publishing deal with global gaming company PiFun Games for the domestic launch of 'Yulgang: Return' (formerly known as 'Quanmin Jianghu'), a mobile MMORPG rooted in the classic 'Yulgang Online'.

Developed by China's Kingnet using the original visual assets from 'Yulgang Online', 'Yulgang: Return' first hit the Chinese market in August 2023. It quickly climbed to the top spot on the Chinese App Store and was even crowned an 'Excellent Mobile Game' at the 2023 China Game Industry Research Institute's top 10 awards.

Under this partnership, MGAME and PiFun Games are pooling their resources to maximize marketing and operational synergy. MGAME is bringing its deep expertise in local service and a built-in, die-hard fandom to the table, while PiFun Games is leveraging its extensive global experience to spearhead the marketing efforts.

'Yulgang: Return' is currently targeting an official August launch, with a pre-registration page set to go live in July. Expect a series of aggressive marketing campaigns, including high-profile celebrity endorsements, custom soundtracks, and music videos designed to capture the public's attention.

PiFun Games is no stranger to the scene, boasting a track record with titles like 'MU' and 'Legend of Mir'. The publisher has already successfully launched 'Yulgang: Return' in Thailand, Taiwan, Hong Kong, and Macau, racking up over 3 million users in Thailand and over 1 million across the other regions, while topping the grossing charts in each territory.

Jason Yang, CEO of PiFun Games, noted, "We have accumulated significant know-how through our successful services in Thailand, Hong Kong, Macau, and Taiwan. We intend to use this expertise to provide the best possible experience for Korean players, blending nostalgia for the original game with a fresh take on the Yulgang world."

Kwon E-hyung, CEO of MGAME, expressed confidence, stating, "This partnership is a textbook example of how a robust IP fandom can combine with global market experience to create synergy. By playing to our respective strengths and keeping our roles flexible, we are committed to making this a successful domestic launch."