Neowiz announced on the 7th that its mobile RPG, Brown Dust 2, is set to make an appearance at Bilibili World 2025, the gargantuan celebration of all things subculture in China.

Bilibili World 2025 is the premier event hosted by the Chinese video platform Bilibili. It will take place over three days, from July 11 to 13, at the National Exhibition and Convention Center in Shanghai. Following a string of chart-topping success in Taiwan and Hong Kong’s app stores, Brown Dust 2 is aiming to solidify its foothold in the Greater China region through this exhibition.

The Brown Dust 2 booth will sport a vibrant 'summer night' theme, complete with neon lights and pulsating EDM. Visitors can dive into various activities, including gacha games, Whac-A-Mole, an AR photo booth, and a gallery showcasing various illustrations.

On the main stage, the schedule is packed with fan-focused events such as the 'Golden Finger Gacha Show' to pull 5-star characters, photo sessions with professional cosplayers, and 1-on-1 mini-games that were a hit during the game’s 2nd-anniversary broadcast.

There are also special treats for those brave enough to show up in person. By completing four missions—such as following official social media channels and participating in mini-games—visitors can enter a 'stamp mission lottery' to win prizes like dakimakura covers, acrylic glitter blocks, and random photo cards. Furthermore, players with an in-game achievement level of 40 or higher can snag a limited-edition 'Bilibili World 2025' commemorative medal on a first-come, first-served basis.

On July 12, Brown Dust 2 Business Division Head Kim Jong-ho will take to the stage for the 'Golden Finger Gacha Show' to mingle with the fans. On July 13, a VIP special event will be held where lucky players with an achievement level of 40 or higher will have the chance to walk away with exclusive illustration frames.

A Neowiz official commented that Bilibili World 2025 serves as a prime opportunity for Brown Dust 2 to connect more intimately with its Greater China audience, adding, "We remain committed to engaging with our global fanbase to cement our position as a leading subculture game."