Roblox is hosting its offline pop-up event, 'READY, SET, ROBLOX,' at Hyundai Department Store in Pangyo from the 1st to the 17th. The event sprawls across three distinct areas: the event hall on the B1 floor, the Topaz Hall on the 10th floor, and the Sky Garden.

The B1 event hall is split into gaming, photo, and merchandise zones. Visitors can dive into titles like Grow a Garden, RIVALS, FISCH, Chained, Dandy's World, and K-Photo. Furthermore, the venue marks the global debut of 'Prism Runway Show,' a fashion game developed by Pond Studio.

The merchandise zone stocks 93 different items. You can grab anything from collaborations with hit game IPs to Roblox-branded hoodies, key visual and logo tees, foldable umbrellas, pouches, and desk pads. If you are among the first 100 visitors each day, you get a shot at purchasing the special Roblox merchandise set.

Every visitor receives one digital asset, with additional perks tiered by spend: spend over 30,000 won for a random pin badge; over 70,000 won adds another digital asset; and over 100,000 won nets you three badges, two digital assets, and a poster. Completing the stamp mission at each booth also unlocks an exclusive, limited-edition gift.

The 10th-floor Topaz Hall hosts interactive booths including a gaming challenge zone, a Photoism booth, and a short-form video station. There is also an educational exhibition focused on platform safety and digital citizenship, alongside a dedicated lounge and charging station for those needing a breather.

The event also features a celebratory fan schedule. From August 2nd to 17th, popular Roblox creators like Punkerson, Mellow, WangkleSejong, SeonbiEunnam, Bbangshin, and Sarang will host online and offline meet-and-greets during the weekends.

On the 9th and 17th, the 'Hidden Match' and 'Super Match' tournaments take place. In the Super Match, players go head-to-head against developers from the game 'RIVALS,' creators, and fellow fans. The event will be streamed on YouTube, and the winners will score entry to the developer day, an awards ceremony, and a special exhibition match against the RIVALS dev team.

Richard Chae, Country Manager of Roblox Korea, stated, "READY, SET, ROBLOX is a symbolic gesture showing that Roblox is more than just a gaming platform; it is a cultural hub for all generations. It is deeply meaningful to launch our first offline experience here in Korea."

Richard Chae added, "Starting with this pop-up, we hope more Korean fans can experience Roblox with their friends and connect directly with creators and influencers. We remain committed to expanding touchpoints with global users and fostering a community where creators and fans grow together."

Kim Hyung-gyu, CEO of Pond Studio, the developer behind 'Prism Runway Show,' remarked, "The true allure of Roblox lies in the freedom to imagine, express, and connect. Roblox goes beyond being a platform for making and playing games; it provides creators with infinite possibilities and challenges. Pond Studio is thrilled to meet Roblox fans in person and hopes this pop-up inspires more people to bring their own imagination to life on the platform."

Full details are available on the official Roblox Korea Instagram account.