An online event is launching that makes it incredibly easy for both gamers and the general public to get involved in social causes.

Smilegate Hope Studio announced on the 4th that it is hosting an online event called 'HEEMANG PASS' to encourage participation in solving social issues. Running until the 31st of this month, you can join the event through the gamified donation platform, Hope Studio.

Gamification is all about injecting game-like mechanics—think mission completion and rewards—to grab your attention and keep you hooked. HEEMANG PASS keeps things refreshingly simple: complete missions on the platform, earn rewards, and anyone can chip in.

If you want to join in, you need to complete five specific tasks: sign up for Hope Studio, participate in the 'FUNding' donation campaign, submit a social issue resolution idea through 'CREATing', follow Hope Studio on KakaoTalk, or subscribe to the newsletter. Once you submit a screenshot verifying your participation, you will receive prize draw entries. From September 1st to the 30th, you can use these entries to participate in the 'Heemang ON Draw' and 'No-Loss Roulette' for a chance to win prizes like a Nintendo Switch 2 or Naver Pay points.

Every penny raised through HEEMANG PASS goes directly to supporting the next generation, covering everything from childcare in underserved areas to creative community activities, cultural education, and ecological preservation. Hope Studio maintains a policy of donating 100% of the funds without deducting any operational costs.

Director Kwon Yeon-joo of Hope Studio stated, "We will continue to leverage the strengths of our gamified donation platform to ensure users can engage with social issues in a way that is both fun and rewarding." Director Kwon added, "We look forward to seeing more hope passed on to the future generation through the empathy and participation of our donors."