Nexon kicked off the second social contribution campaign for Blue Archive in partnership with the Korean Red Cross on the 11th.

The Blue Archive blood donation campaign aims to encourage players to participate in blood donation. Starting August 11, those who donate blood at any of the 154 blood donation centers across the country can choose from a set of commemorative gifts, including new illustrations in a hologram photo card set, a mini transparent L-holder, an A3 PET poster, and a coupon for in-game items. The event will run while supplies last.

Following this, special disaster relief merchandise will be available for pre-order via the official Blue Archive store, the Chalet Store, until August 25. The lineup includes the Relief Knight Emergency Relief Set—featuring an SD diorama acrylic stand, photo cards, and a metal relief bracelet—and a Relief Knight handle blanket. All proceeds from these sales will be donated to support disaster victims and recovery efforts.

Nexon Vice President Park Jung-mu stated, "We are grateful for the interest shown in the first social contribution campaign held in partnership with the Korean Red Cross using the Blue Archive IP," adding, "In this second campaign, we will continue to strive to deliver positive social values by linking the IP to charitable causes and promoting a culture of blood donation."

Korean Red Cross President Kim Chul-soo noted, "In an era where disasters are becoming a routine part of life, the Red Cross feels the need for greater civic participation and social solidarity," adding, "I hope this campaign, created alongside Nexon, serves as a catalyst for spreading a culture that upholds life and dignity beyond mere blood donation and charity."

The preliminary campaign held last April saw approximately 2,500 participants on the first day alone, with the daily number of blood donors increasing by 67% compared to the previous week. The first campaign, which began in June, attracted roughly 13,000 participants.