Neptune has officially launched its mobile title, Cat Snack Bar, as a mini-app on the mobile finance platform Toss.

Developed and serviced by Neptune subsidiary Triplela, Cat Snack Bar is a 'healing' management simulation game where players cook for feline customers to earn revenue and expand their snack bar. The game has recorded over 40 million global downloads and was ranked first in the simulation category at the '2024 Top Publisher Awards' by data analytics platform data.ai.

Users can play the Cat Snack Bar mini-game immediately via the 'Games' tab in the Toss app without any additional installation. Since its release late last month, the mini-game has attracted over 200,000 new users in about two weeks, ranking high on the Toss mini-app popularity charts.

Starting with Cat Snack Bar, Neptune plans to sequentially introduce its popular casual games, such as 'Infinite Stairs' and 'Billionaire Tycoon', optimized for the mini-app environment, and further expand its collaboration with Toss.

Kwon Seung-hyun, head of Neptune's Game Business Division, stated, "Through the Toss mini-app, more users can enjoy Cat Snack Bar easily and conveniently. We will continue to strengthen the competitiveness of our game IPs through collaborations with various platforms."

Meanwhile, since September, Neptune has been collaborating with Toss to support game content creation by promising local developers, while also hosting the 'Toss HTML5 Game Challenge' to revitalize the 'Apps-in-Toss' ecosystem.