EA and Battlefield Studios have announced on the 20th that their new shooter, 'Battlefield 6', has achieved the biggest launch in the history of the franchise.

Since its global release on the 10th, 'Battlefield 6' smashed through 7 million copies sold in just three days. EA claims this is the highest sales figure in the 'Battlefield' franchise to date. Over the first weekend, players clocked in over 172 million online matches, while racking up 15 million hours of cumulative watch time across global streaming platforms.

Vince Zampella, EA Vice President and Group GM of Battlefield Studios, remarked, "The record-breaking launch of 'Battlefield 6' is a result of the work put in by both our dev team and the community." He added, "I'd like to thank everyone who joined us at launch. We are committed to delivering rich content and an evolved experience moving forward."

'Battlefield 6' offers a battlefield designed to maximise strategy, creativity, and cooperative play through large-scale multiplayer battles, a cinematic single-player campaign, and the 'Portal' toolset. The title built up significant anticipation following the open beta in August, which saw the highest participation in the series' history.

Byron Beede, General Manager for 'Battlefield', noted, "'Battlefield 6' is a title built on user feedback." He continued, "From the initial concept stages to 'Battlefield Labs' and the open beta, we prioritised player input above all else. This success is just the beginning, and we plan to consistently roll out evolved content."

EA intends to leverage this launch to expand the 'Battlefield' franchise into a unified 'universe'. Season 1, 'Rogue Ops', kicks off on the 28th, introducing a new map, 'Blackwell Fields', optimised for large-scale combat, alongside a fresh 4v4 mode. Two additional content updates are also slated for later this year.