KRAFTON and NVIDIA are set to unveil a new AI collaboration model.

KRAFTON announced on the 22nd that it will participate as a partner in the 'GeForce Gamer Festival' hosted by NVIDIA. The event, which will be held at the K-POP Square in COEX, Seoul, on the 30th at 4 PM, will feature a presentation by Lee Kang-wook, head of KRAFTON's AI division, on the development status of 'PUBG Ally,' a Co-Playable Character (CPC) model developed in collaboration with NVIDIA.

The CPC is an innovative AI technology first introduced at CES 2025 in January. It is based on a 'game-specific on-device Small Language Model (SLM)' powered by NVIDIA ACE. Unlike traditional Non-Player Characters (NPCs), the CPC is a new concept of character capable of active thinking, communication, and deeper interaction with users.

Meanwhile, KRAFTON previously introduced its first CPC, 'Smart Zoi,' in inZOI, which was released in Early Access on Steam on March 28th. At the upcoming event, the company will highlight 'PUBG Ally,' a CPC being expanded for application within the PUBG IP franchise.

KRAFTON and NVIDIA are strengthening their partnership to advance AI technology. The two companies plan to continue their collaboration through various initiatives, including this 'GeForce Gamer Festival.'