On the 11th, Kakao Games announced that the official title for its new project based on SM Entertainment's IP, previously referred to as 'SM Game Station', has been confirmed as 'SMiniz', and unveiled its Brand Identity (BI).

'SMiniz' is a mobile casual game featuring 'miniz'—tiny, adorable characters resembling SM artists—where players solve puzzles alongside their 'ultimate bias' character.

In the game, players take on the role of an SM artist's manager, clearing puzzle stages and collecting digital photo cards and costumes tailored to each member. The game also incorporates features like photo card decorating to reflect real-world fandom culture.

Kakao Games also revealed the design philosophy behind the 'SMiniz' BI, which represents 'growth,' 'passion,' 'light,' and 'rhythm.' The BI visually depicts the energy of the stage created by the growth of SM artists and the passion of their fans. The logo, which radiates from a central light, symbolizes the artists' growth, while the neon pink color captures the intensity of the artists' performances and the fans' support.

SMiniz is currently scheduled for an official launch in the first quarter of 2026. As a title developed for a global fan base, Kakao Games will handle global publishing and service, Metabora is in charge of development, and SM Entertainment is providing the IP for its artists.