Ironmace's Dark and Darker Awarded the 7 Million Dollar Export Tower
아이언메이스 다크앤다커, 700만 불 수출의 탑 수상
2025.12.10 18:11 UTC+9
AI Summary
Ironmace has secured the 7 Million Dollar Export Tower award. The studio achieved this by bypassing major publishers to go global. Dark and Darker remains their standout hit with global acclaim.

Ironmace was honoured with the '7 Million Dollar Export Tower' at the 2025 Trade Day ceremony, hosted by the Korea International Trade Association on the 4th.
Ironmace has achieved global success by operating independently, bypassing the usual reliance on massive publishers. Given the nuances of the global gaming industry—where player preferences and consumption habits vary across borders—they implemented a bespoke localization strategy, teaming up with local marketing agencies to target the North American and Chinese markets.
They have also focused on community-driven development. By maintaining a real-time feedback loop via Discord and Reddit, they have cultivated a brand image that emphasizes growing the game alongside its player base.
This approach helped Dark and Darker secure the '7 Million Dollar Export Tower'. Dark and Darker is a dungeon-crawling extraction PC game that blends survival mechanics with the thrill of escape, a combination that made it a highly anticipated title upon its global release. Its popularity is well-documented: it reached 2.24 million wishlists on Steam (the second-highest in history) and peaked at 100,000 concurrent players.
An Ironmace representative remarked, "Securing the 7 Million Dollar Export Tower is a meaningful milestone that validates our focus on direct B2B and B2C communication channels alongside strategic localization." They added, "Moving forward, we intend to present a new growth model for K-games by strengthening IP competitiveness, diversifying platforms, and enhancing community-centric global services."

아이언메이스가 지난 4일, 한국무역협회가 주관하는 2025년도 무역의 날 기념식에서 '700만 불 수출의 탑'을 수상했다.
아이언메이스는 대형 퍼블리셔 없이 자체 서비스 기반으로 글로벌 시장에서 성과를 일궈냈다. 국가별 게이머 성향과 콘텐츠 소비 방식이 상이한 게임산업 특성을 고려해, 북미·중국을 중심으로 현지 전문 마케팅 대행사와 협업해 현지화 전략을 전개했다.
또한 디스코드(Discord), 레딧(Reddit) 등 유저 커뮤니티 기반으로 실시간 피드백 수렴 체계를 운영해, 유저와 함께 게임을 성장시키는 브랜드 이미지를 구축했다.
이와 같은 전략을 바탕으로 다크앤다커(Dark and Darker)는 '700만 불 수출의 탑'을 수상했다. 다크앤다커는 던전 탐험 기반의 익스트랙션 PC온라인게임이다. 탈출과 생존 요소를 결합한 플레이 경험을 제공해 글로벌 출시 초기부터 관심작으로 떠올랐다. 스팀(Steam) 찜 등록 224만 명(역대 2위), 최고 동시접속자 10만 명을 기록한 바 있다.
아이언메이스 관계자는 "700만 불 수출의 탑 수상은 B2B, B2C를 아우르는 직접적 소통 채널 확보와 전략적인 현지화 전략을 통해 이뤄낸 의미 있는 성과"라며 "앞으로도 IP 경쟁력 강화, 플랫폼 다변화, 글로벌 커뮤니티 중심 서비스 강화 등을 통해 K-게임의 새로운 성장 모델을 제시해 나가겠다"고 말했다.
This news was translated by AI.
Let's not lose our initial resolve. Meticulously, one by one. risell@gamemeca.com
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