Kakao Games is celebrating the 3.5th anniversary of Cygames’ hit, Uma Musume Pretty Derby, with a '3.5th Anniversary Campaign' for domestic players. It is packed with content, including the 'UMA Summer' event, special missions, and login bonuses.

First, the 'UMA Summer' event runs until the 16th. Players will train their Uma Musume to deliver 'Heat-Beating Drinks' to guests at the festival banquet, and rewards are unlocked as the community reaches cumulative goals.

Next, the '3.5th Anniversary Commemorative Mission Part 2' runs until January 20th, offering Jewels and SSR Support Cards upon completion. During the same period, login bonuses provide 300 Jewels daily (up to 3,000 total) and the SSR support card [With Love, to Our Campus] Buena Vista. Additionally, all players who log in during the campaign will receive an extra 3,000 Jewels.

The update also introduces the new Uma Musume, Gentildonna. Two new SSR support cards, [Devilish Whispers] Still in Love and [Good Marvelous☆ for Everyone] Marvelous Sunday, have also been added.

Quality-of-life improvements have been introduced early, including an 'Inheritance Factor Designation' feature, a 'Choice Effect' preview, an expanded exchange lineup, and increased intimacy rank caps for certain characters.

To mark the 3.5-year milestone, special collaborations are being held. The game is partnering with illustrator JAZZ JACK for limited-edition merchandise, which will be gifted to approximately 600 players via official community events.

Furthermore, the KFC collaboration, which was well-received in Japan, is now available as in-game content. Players can see their Uma Musume interacting with KFC products, and 'Biscuits' and 'Chicken Buckets' will appear as in-game recovery items.

For more details on the 3.5th anniversary campaign, please visit the official community.