NEXON has donated the entire proceeds from the 'Saving Lives, Together!' campaign, which utilised the Blue Archive IP in collaboration with the Korean Red Cross.

The initiative aimed to spread the culture of donation and blood drives through various activities. Kicking off this summer, they released special goods—including a 'first aid kit package' and 'relief squad throw blankets' featuring character illustrations—across two separate batches. The funds raised are now headed to the Korean Red Cross, earmarked for disaster relief efforts, such as supporting displaced residents and restoring affected areas.

Furthermore, they hosted three rounds of events—one online in April, and two offline in June and August—across 154 blood donation centres nationwide. Those who stepped up to donate blood were rewarded with exclusive Blue Archive collaboration goods, drawing a total of 31,000 participants.

Park Jung-moo, Vice President of Business at NEXON, commented, "This campaign was a meaningful attempt to foster positive societal values alongside our 'Sensei' (Blue Archive players). We plan to keep finding ways to contribute to social causes using the Blue Archive IP in the future."

For more details, the official Blue Archive communityis where you can find out more.