On the 11th, NEXUS announced that it will unveil 'CROSS Hub,' an AI-driven integrated game operations solution, at GDC (Game Developers Conference) 2026. The core of this offering is a 'game-specific website builder' that allows developers to build and manage bespoke sites that match their game's identity in real-time.

CROSS Hub allows developers to provide essential features to players instantly using AI, without the need for complex coding or additional development resources. It supports the design of advanced business models (BM) such as Battle Passes and subscription services, enabling the construction of robust in-game economies. Furthermore, it allows for real-time updates to attendance check systems, custom pop-up alerts, and UI/UX design modifications, ensuring brand consistency and an optimized user experience.

Additionally, the solution strengthens payment processing and platform compatibility for global market expansion. Beyond traditional payment gateways like credit cards, CROSS Hub provides integrated support for stablecoin payment systems, which are seeing increasing demand. By utilizing stablecoin payments through services like Binance Pay and CROSS Pay, the platform enhances accessibility for global users and maximizes fee efficiency. This is applicable to both mobile games and Steam-based PC games, providing an optimal business environment for multi-platform developers.

NEXUS CEO Jang Hyun-guk stated, "CROSS Hub uses AI to rapidly build game websites in real-time, allowing developers to register existing store items into the CROSS Shop for 0% fee stablecoin payments." He added, "We are completing the on-chain platform 'CROSS' for all games, spanning Web2, Web3, and Web4."