Neptune, a mobile gaming and ad-tech platform company, has established a local subsidiary in India to accelerate the global expansion of its ad-tech platform business. This move is aimed at leveraging India, the world's most populous nation with a rapidly growing gaming market, as a strategic base for business expansion. Neptune announced on the 24th that it has completed the establishment of its local subsidiary, 'Krafton Ad Platform India', in Delhi.

This subsidiary establishment is a strategic move for the globalization of the ad-tech platform business, one of the three major new strategic businesses established by Neptune. Neptune CEO Kang Yul-bin will personally lead the business as the representative director of the Indian subsidiary. Kim Jong-hyuk, VP of Strategy and eSports at Krafton India, has been appointed as a resident registered director. Through close cooperation with its parent company, Krafton, Neptune plans to rapidly expand its influence in the Indian market.

The background behind Neptune's choice of the Indian market as the first step in its global expansion lies in the traffic and data power held by Krafton. Battlegrounds Mobile India (BGMI), the leading mobile game in India, has 260 million cumulative registered users. Neptune plans to secure unique advertising inventory based not only on Battlegrounds Mobile India (BGMI) but also on external premium media linked to Krafton.

While expanding its ad-tech platform business with the Indian subsidiary as a base, Neptune will also maximize synergy with the hybrid casual game publishing business conducted jointly with Krafton. By utilizing premium media data linked to Krafton's local infrastructure and data secured from the hybrid casual game publishing business, Neptune aims to internalize its entire ad-tech platform and complete a virtuous cycle based on it.

CEO Kang Yul-bin stated, "In the recent app and game market, companies are facing double difficulties due to rising market fees and user acquisition (UA) costs, with UA costs in particular rising rapidly." He added, "In this market situation, the competitiveness of companies that have internalized their ad-tech platforms will become even more prominent." He continued, "Starting with India, we will build a data-driven integrated ad-tech platform in the global market to provide optimal solutions while accelerating the enhancement of our corporate value."