Brawl Stars is hosting an offline pop-up store themed around the 'Star Nova' season. This promotion, titled 'Star Nova in Samsung Store Hongdae', will take place on the first floor of the Samsung Store in Hongdae from the 15th to the 31st of this month. It is an experiential event designed to allow players to experience the 50th season of Brawl Stars in an offline setting.

Visitors can explore a space decorated with the Star Nova theme and experience various seasonal content. The venue features a gaming zone where visitors can play Brawl Stars using the Galaxy S26 Ultra. Additionally, a 3v3 Star Nova stage and a themed photo zone are available, where visitors can freely take photos and create their own photo cards. Inside the experience zone, a Galaxy Buds listening station is set up for visitors to enjoy the official Star Nova season trailer soundtrack.

Various participatory events will be held on-site. Visitors who verify their Brawl Stars victory screen on their own devices at the Star Nova event challenge in the auditorium will receive one random item coupon. At the 3v3 Star Nova stage, participants can play using new brawlers and Star Patrol skins.

Stage participants receive one random item coupon, and the winning team receives an additional coupon. Furthermore, one random item coupon is provided for sharing photos taken at the Star Nova themed photo zone on social media. The coupons offer a chance to obtain one of the following: a Star Patrol skin (randomly selected from Bea, Juju, or Amber), one Nova Drop, one Legendary Star Drop, or two to three random Star Drops.

Special events are also scheduled. On the 16th, Brawl Stars creator 'Mingmo' will participate in the 3v3 Star Nova stage to play with visitors. On the 25th, a 3v3 stage tournament will be held featuring Brawl Stars esports commentator 'Shiro' and caster Lee Sung-hoon, providing visitors with an immersive experience similar to a professional esports broadcast.

Choi Byung-jun, marketing lead for Brawl Stars, stated, "This 'Star Nova in Samsung Store Hongdae' is an experiential promotion designed to let players experience our latest season content in the physical world," adding, "We hope visitors will enjoy the new content more vividly through these various on-site programs and special events."

The pop-up store is open on weekdays from 10:00 AM to 6:00 PM, and on weekends from 10:30 AM to 6:30 PM. Further details can be found on the official Brawl Stars community site.