Krafton's PUBG MOBILE has officially inked a partnership deal with global beverage giant Mountain Dew, extending their collaboration until 2026. This alliance will see the two entities engage in a variety of joint marketing ventures, spanning in-game promotions, esports initiatives, and projects linked to the Asian Games.

Mountain Dew is set to continue its role as the title sponsor for the PUBG MOBILE Pro Series (PMPS), the premier domestic league for PUBG MOBILE, through 2025 and into 2026. During the PMPS seasons, Mountain Dew plans to host a series of online and offline events, alongside fan engagement programmes, aiming to broaden its touchpoints with the esports community. This consistent backing underscores Mountain Dew's commitment to strengthening its ties with PUBG MOBILE esports via PMPS.

The partnership also extends to content projects tied to the 2026 Aichi-Nagoya Asian Games. Specifically, a documentary series chronicling the journey of the PUBG MOBILE national team is in the works, with special campaigns and related content set to be rolled out sequentially to rally support for the athletes. This initiative aims to bolster interest in the national team and foster a culture of fan encouragement.

Krafton anticipates that this partnership with Mountain Dew will offer PUBG MOBILE players and esports enthusiasts a richer, more diverse set of experiences. A Krafton representative commented, "We will continue to introduce novel projects that connect gaming, esports, and the culture of supporting national teams." This collaboration appears to be focused on delivering profound engagement opportunities for fans, moving beyond a mere brand synergy.

For further details on the official 2026 partnership between PUBG MOBILE and Mountain Dew, fans can head over to the official PUBG MOBILE cafe and the PMPS official channels.